catch the reader’s eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload‚ action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example‚ to encourage people to attend a company training session on giving feedback‚ the
Premium The Reader
do something‚ you still need to grab their attention‚ interest them in how your product or service can help them‚ and then persuade them to take the action you want them to take‚ such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy‚ or other writing‚ grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your
Premium Target market The Reader
COMMUNICATION MODEL TO MARKET A NEW BRAND OF CHOCOLATE Prepared By Ahamed Mohamed Mohsin PCM/COL/2012/157 Sri Lankan Institute of Marketing - Colombo Centre Examination Month - March Preliminary Certificate in Marketing SRI LANKA INSTITUTE OF MARKETING CONTENTS PAGE 01.Executive-Summary This Assignment is based on the application of the communication model called
Premium Marketing Sales promotion
AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages‚ Attention‚ Interest‚ Desire‚ and Action‚ form a linear hierarchy. • It demonstrates that consumers must be aware of a product’s existence‚ • Be interested enough to pay attention to the product’s features/benefits‚ and • Have a desire to benefit from the product’s offerings. • Action‚ the fourth
Premium Marketing Customer service Sales
AIDA theory is based on the premise that during a sales presentation‚ it consists of four stages: Attention‚ Interest‚ Desire and Action. The details of these components are as follows: A: Attention The salesperson should attract the prospect/customer to his presentation before he actually goes into the details of the same. This is to ensure that the prospect/customer becomes receptive to the presentation. Here the need for securing attention is must. It’s a fact that usually the prospect may
Premium Advertising Starbucks Coffee
AIDA An advertising agency is a business or service dedicated to planning‚ handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies‚ marketing and sales promotions for its clients. For an advertising agency‚ it is very important to realize that they can increase sales with their effort. Truly speaking‚ advertising agencies are minds
Free Advertising Marketing
Attention‚ Keeping fit is hard? Trying hundreds of diet ways to lose weight and feel starving? Well‚ you should eat to be fit! Interest‚ Among thousands of weight loss methods‚ I bet you have tried plenty‚ the popular ones such as apple diet‚ high protein diet or soup diet‚ of course there is also the fast‚ if on diet can be considered as scientific‚ the fast is obviously a suicide mission. But all these methods‚ don’t you find it hard to stick to it? if you find it is so hard to
Premium Nutrition
SEMINAR IN MARKETING MANAGEMENT AIDA ANALYSES SAMSUNG GALAXI II ATTENTION Designed to Make Life Easier Intuitive‚ stylish and simple to use‚ the Samsung Galaxy S® III smartphone delivers a personalized‚ seamless mobile experience that helps your day run smoothly—whether it’s time for work‚ family or play. INTEREST Simple‚ Instant Sharing Keeps You Connected Connect through touch Send pictures in a flash Access content on multiple devices Made for Intelligent and Intuitive Interaction Smart enough
Premium A Great Way to Care
A Report On The Techniques That Allow KIA to meet AIDA Introduction In 26/9/2012‚ the Senior Marketing Director in South Korea has asked the Junior Marketing Director in UK to write a report about the marketing strategies of KIA Motors Corporation in UK. The aim from writing this report is to emphasize the effectiveness of using sports sponsorship for achieving AIDA criteria. For this purpose little research was performed to find out the information required. This report had to be ready
Premium Marketing Advertising Rafael Nadal
change. ORGANIZATIONAL CHANGE METHODS KOTTER MODEL The Kotter Model consisting of a sequenced eight-step change management process is used frequently by business in its entirety
Premium Management Leadership Strategic management