An advertising agency is a business or service dedicated to planning, handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies, marketing and sales promotions for its clients. For an advertising agency, it is very important to realize that they can increase sales with their effort. Truly speaking, advertising agencies are minds working on the other side of the internet to increase sales. For a person working as an advertising agent, it is very important to know about the buyer’s psychology. Those who are working in an advertising agency should know about the various thought processes that go in the mind of a reader or a viewer, a potential buyer. This will definitely help to build your business better. There are ample of theories to explain the process that goes in the buyer’s mind when he/she goes to purchase anything. The process is not the same for each buyer and it is sequential. There are three goals of advertising. These goals are to: Inform, Persuade, and Remind.
One of the popular features followed by ad agencies is AIDA. AIDA is a acronym stands for:
AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action. It is, in modern terms, a fairly simplistic model. This does not mean that it is no longer of value--it simply means that it is not the whole story. The bottom line is that it is useful to use it as a checklist and guideline, but not as the only checklist or guideline. Nowadays some have added another letter to form AIDA(S):
•S - Satisfaction - satisfy the customer so they become a repeat customer and give referrals to a product. The traditional conceptual model for creating any advertising or marketing communications message is the AIDA Model: get...