False Advertisement Law & Legal Definition

Topics: Advertising, Advertising agency, Marketing Pages: 5 (1692 words) Published: July 13, 2011
False Advertisement Law & Legal Definition
The term false advertisement means “an advertisement, other than labeling, which is misleading in a material respect; and in determining whether any advertisement is misleading, there shall be taken into account (among other things) not only representations made or suggested by statement, word, design, device, sound, or any combination thereof, but also the extent to which the advertisement fails to reveal facts material in the light of such representations or material with respect to consequences which may result from the use of the commodity to which the advertisement relates under the conditions prescribed in said advertisement, or under such conditions as are customary or usual. No advertisement of a drug shall be deemed to be false if it is disseminated only to members of the medical profession, contains no false representation of a material fact, and includes, or is accompanied in each instance by truthful disclosure of, the formula showing quantitatively each ingredient of such drug. In the case of oleomargarine or margarine an advertisement shall be deemed misleading in a material respect if in such advertisement representations are made or suggested by statement, word, grade designation, design, device, symbol, sound, or any combination thereof, that such oleomargarine or margarine is a dairy product, except that nothing contained herein shall prevent a truthful, accurate, and full statement in any such advertisement of all the ingredients contained in such oleomargarine or margarine.” (15 USCS § 55)

Advertising Agency Agreement Law & Legal Definition
Advertising agency agreement is a legal document that defines the relationship between an advertiser and its advertising agency. An advertiser is a person or company that places advertisements in order to target customers. The advertiser engages an advertising agency to create advertising work for him. By an advertising agency agreement, all rights to the work created by the advertising agency are assigned to the advertiser for their uses. In return the advertiser agrees to pay the agency certain amount. The agreement covers what services will be rendered, fees and payment structure, and ownership and use of content developed during the term of the agreement. Advertising - Good Or Bad

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In today's society, one must consider - Is there any advantage of advertising? In many cases it is only disadvantage - an anoying hinderance in our daily lives. It gets on our nerves, distorts the truth, and adds to the cost of the product.

Advertising is designed for one purpose - to sell. To acheive this goal, advertises are willing to stretch and distort the truth, just to convincing people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that has been tested and found superior. In reality, the product is not likely to be beter than any other - the tests themselves doubtlessly conducted by the promoting company - conducted to ensure at least something is superior about the product, even if it is only the colour.

These advertisments are worded carefully so that they are telling the "literal truth" - the truth is exactly what the words say, although people misinterperete the message by using conversational logic as something different - something better.

By using ingenious tatics like these, the populace is decieved into buying a product that may not do what is required, or a product which a buyer may have never really needed. This is why advertising is a bad thing, for our society.

Advertising is good or bad argumantive essay
Advertisements have started to become a part of us in today's world.When we look around of us,we can see that various advertisements not only...
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