What Are the Strengths and Weaknesses of the Five Main Advertising Media

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  • Topic: Advertising, Advertising agency, Online advertising
  • Pages : 5 (1765 words )
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  • Published : August 16, 2010
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What are the strengths and weaknesses of the five main advertising media? Advertising is a communication its soul purpose is to inform customers about various products and services and how to obtain and use them. Advertising is a business and its messages are conveyed to the farthest places on Earth. It uses all major medium to deliver its messages including television, movies, newspapers, radio, magazines, video games, the internet and billboards. Most advertisements are often placed by an advertising agency on behalf of a company. Where same are seen as the most effective and some cater their own target audience, advertisement product is like any other product in the world, it has its pros and cons. So you have to plan what you what to use, where you want to use it and when, this role is up to the media planer. I will try to discuss the media planning two examples in using this medium and why is the structure of an advertising agency never static. Advertising Agency.

Ad agency is one of the most combative businesses just like any other business it as it up and downs it deepens on many thing why an ad agency structure is never still e.g. like the market crashing, or a company that the ad agency was working for lose money before that company lets go its employs it will cut funding to the ad agency, advertising agency are build or life’s of another business so the success of the ad agency deepens on shift or change in our culture e.g. like the terrorist attacks of September 11, 2001 change the way we think and buy. USA when the where going to war whit Iraq France was opposing them the sum of America people stopped buying France wine and also the Arabic company called flying emirates found it hard to sale its products in America. Because an ad agency is not like a traditionally business it’s more like a midi man its dose not own anything or buy’s anything in trams of business. But what it has have is a idea and unstinting between the “worlds of sealing and buying” it can’t function without them which is why it’s never static.

TV

TV has always been traditionally viewed as one of the most effective its one of the main strengths for media planners however, it is one of the most expensive media to use. Get you add to be air on one of the Broadcast, cable, or satellite all of them are quite expensive. Doing Adverts on this medium is mostly for the large company that wants to reach a large number of people. TV is a highly saturated medium meaning that TV has to answer to someone it can say or do what it what it’s as to have a highly leave of saturated TV can be told what it can show and can’t show for example when the government band ad’s of cigarette in UK the reason why TV has to have a high saturated is that it has the highest impact on its target audience and target audience of all ages, sex, race are watching it. Whit it ever-increasing amount of channels available makes it harder to break through to its target audience for the ads there is a high chancy of your ad been seen all over the country. But some of the satellite channels are getting more specialized in catering its only target audience needs and terms of interests e.g. like the shopping channels, Holladay channels and so on. Those channels are targeting specific group or demographic a bit more easy then it would have if it did not have TV.

Radio

Radio is one of the oldest medium to communicate with its audience when TV took over the radio’s spot long time ago radio had to change but it had something to it availability that other entertainment mediums could not use such as car Radio has made the radio not obsolete but moved from the livening room to the car’s livening room its riches its audience from home to work from work to home. Radio is much more cost effective than television advertising. Radio its nature, usually regional in its broadcasting which makes it easy and accessible to smaller companies that only want to hit a certain geographic...
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