Burt’s Bees: Discovering Who Really Talks About Your Brand SDL engaged Burt’s Bees in order to identify key target audiences for the brand‚ understand their key motivators to purchase‚ and discover the best channels to reach them through. Virtual ethnography was the methodology SDL chose to use in order to identify these key targets because it provides a nuanced understanding and deep context into the types of conversations happening across social channels. the challenge SDL wanted to identify ways
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younha Lila Abu-Lughod’s Veiled Sentiments is an ethnography on the Bedouin tribes of Egypt‚near the Western Desert and Libyan border. Abu-Lughod did her fieldwork between 1978 and1980‚ and lived with a host family in a particular Awlad ‘Ali (Bedouin) community.Theanthropologist had initially planned to study “the patterning and meaning of interpersonalrelations‚ in particular between men and women.” (25) However‚ Abu-Lughod soon discoveredthe prevalence of informal poetry performances by many
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Editions Anthropology we will discuss what makes the Yanomamo primitive. Using various definitions of the word primitive‚ as well as psychology of understanding we will define what it truly means to be primitive. We will look at the Problems with Ethnography which may lead to the belief of a population being Primitive as well. It is thought that the Yanomamo are Primitive in nature‚ but at a closer look we will question this assumption and prove it wrong. It is not the Yanomamo themselves which are
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Midterm Paper Urban Semester Summer 2013 The Essence of Ethnographic Methods The Essence of Ethnographic Methods Ethnography focuses on observed and experienced participation in the socio-cultural system. This includes research carried out in various communities and cultural groups‚ where main observations are made about social conditions of the members of these groups and how these conditions are expressed in their daily living. There are some essential central points
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should be able to leave for lunch and come back by the next class. When the school keeps students on campus it makes the students want to leave. First of all‚ the food isn’t as good as it would be for ex. At McDonald’s or Taco bell‚ everyone knows cafeteria food is not that appetizing. For students to concentrate better‚ don’t we need a good meal? I think so. Second of all‚ if the school is concerned about students "ditching" classes‚ it wouldn’t be such a bad idea to keep track of attendance after
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Interpersonal Ethnography Melissa M Mata Communication II November 14‚ 2012 Fresno City College Interpersonal Ethnography The concept studied in this ethnography was based on my own interpersonal communication over a 24 hour period. Interpersonal communication is the process of sending and receiving information between two or more people. When studying my interpersonal communication I will be addressing characteristics‚ patterns‚ emotions and encounters displayed over the time period
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References: Bourgois‚ P. (1991). Confronting the Ethics of Ethnography: Lessons from fieldwork in Central America. In F. Harrison (Ed.)‚ Decolonizing Anthropology: Moving further toward an anthropology of liberation. Washington‚ DC: Association of Black Anthropologists‚ American Anthropological Association. Kalow‚
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Introduction: Things that need to be changed or addressed in the school. A. Changes with the school cafeteria menu‚ damaged lockers‚ dirty classrooms‚ exercise‚ etc. B. School is a way of students learning and how the school is functioning plays a huge role in student’s success. Nonetheless‚ not everyone thinks school is perfect and some things could be changed. These changes will improve our school and make a better learning‚ environment for the students and improve students overall academic
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Anthony Santos September 18‚ 2013 Narrative Essay Professor Wang Unfamiliar Territory I recall the nerves‚ sweat‚ and some tears of my first day of public school in an unfamiliar environment. I was vulnerable and invisible to all the chaos occurring in my peripheral vision. All I remember is seeing an endless sea of faces from all different colors‚ backgrounds‚ and ages. In the moment‚ I perceived that anyone who survived this madness would be considered invincible. This experience
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In many schools around the country‚ the cafeteria should be student’s preferred choice rather than vending machines with little or no nutritional value; when hunger calls. Though here in BHCC‚ most students would rather kill their hunger with unhealthy vending machines snacks than actual food from the school cafeteria. A reason for that is because of short and unappealing lunch menu that the cafeteria offers. Another reason is poor advertising by the school itself. Many students when first attending
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