have an impact on Estee Lauder’s integrated marketing communications program (IMC). A situation analysis is necessary to determine the position Estee Lauder is currently occupying‚ in terms of finances‚ promotional strategies‚ product range and brand image. A thorough analysis will help identify any opportunities and potential threats that the company may come across and the effect that these opportunities and threats will have on their new IMC program. Strengths and Weaknesses will also be identified
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------------------------------------------------- Estee Lauder Companies ------------------------------------------------- Ethical Strategy Analysis Jennifer Isikwe Analysis of the Ethical Strategy of the Estee Lauder Companies I. Background Information A. Brief History B. Other Relevant Information (Industry‚ environment‚ etc) II. Analysis of the Ethical Strategy A. Stated Ethical Strategy 1. Philosophy section of the mission statement 2. Explicit statements about ethics
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Strengths‚ Weaknesses‚ Opportunities and Threats about my business (E-Commerce) Strengths Ability to compete with other companies global and locally -Implementing an e-commerce business solution allows companies to expand their customer base to a global level without considerable time or expense. Specialization and niche selling -The larger customer base created by online sales allows e-tailers to specialize in certain niche products that could not support a more traditional business model
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1.0 Recommendations: 1. Continue the Emphasis on Delivering High and Personal Customer Service 2. Leverage the website for marketing purposes‚ focus on increasing revenues and not necessarily reducing costs. 3. Establish and manage a customer awareness database to be leveraged by all Four Seasons properties. 4. Solicit select feedback from customers regarding use of technology‚ e.g. concerning automated checkout (i.e. should it be an option). 5. Implement a ’Seasons Pass’ - rewards program to
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Estee Lauder Companies‚ Inc Strategic Management: Case Study Report Submitted to: Miss Farah Zarak Submitted by: Muhammad Owais Rana Abdur Rehman Bakhshi Muhammad Waqas Ranjha Jawwad Jahan Jahanzeb Khan Khawaja Omer Javed Dated: 22nd November 2011 Estee Lauder: Introduction Founded in 1946‚ this technologically advanced‚ innovative company has gained a worldwide reputation for elegance‚ luxury and superior quality. Estee Lauder Companies‚ Inc is a U.S manufacturer and marketer of skin care‚
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Hotel strengths: Great health club/pool/outdoor area with excellent service. Nice view from rooms in SW corner of building. Quick room service. The hotel is well located to shopping and business districts and central to tourist attractions. | Our major strengths lie in the hotel properties which are positioned at prime locations in key cities. Our business hotels are placed in close proximity to prime commercial and business hubs in the cities‚ and within comfortable distances from Airports
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following diagram depicts the BCG Matrix where the main brands of the Estee Lauder Company are depicted as stars‚ cash cows‚ dogs or question marks. As the diagram shows that the company has a significant number of big brands in the question mark category the future prospective growth for the company can be very good. BCG MATRIX | STARS | QUESTION MARKS | Good Skin Labs | American Beauty | Grass Roots Research Labs | Estee Lauder | Sean John | Flirt! | Clinique | MAC Cosmetics | CASH COWS
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continuous usher in new era for further economic cooperation opportunities. Market access commitments which are under CECA had set free ASEAN-India Trade-in Agreement in order to have more liberal tariff concessions. Other than that‚ India’ cooperation investment could be strengthen through improvement on rules and regulations‚ and provide protection on it. Therefore‚ endorsement of this agreement is highly perceived as a trading investment opportunity. 1.2 Economic Factors Economic liberalization
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Strengths and Weaknesses Communication is essential in my life if I am going to have successful relationships with my family‚ friends‚ and co-workers. When I think of communication I think of all the ways in which I express myself to those around me. Communication could mean a phone call‚ letter‚ e-mail‚ face to face conversation or simply snuggling up on the couch to watch a good movie. There are ways in which my communications skills are powerful‚ and other times when I feel as if I should place
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Profitability Return on Investment Estee Lauder - 482.4/1965.4 = 24.5% L’oreal - 2242/14865.8 = 15.1% Return on Capital Employed Estee Lauder – 789.9/1965.4+1798 = 21% L’oreal – 3056.9/14865.8+2596.6 = 17.5% Operating Margin Estee Lauder – 789.9/7795.8 = 10.1% L’Oreal – 3056.9/19495.8 = 15.7% Gross Margin Estee Lauder – 5966.4/7795.8 = 76.5% L’Oreal – 13799.3/19495.8 = 70.8% Sales Growth Estee Lauder – 7795.8-7323.8/7323.8 = 6.4% L’Oreal – 19495.8-17472.6/17472
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