Estee Lauder 2011 Case Study 1. Case Abstract This case study is about the cosmetics industry. The Estee Lauder Companies Inc. (Estee Lauder or "the company") is a globally recognized manufacturer and marketer of makeup‚ skin care‚ fragrances and hair care products. The company operates in the Americas‚ Europe‚ the Middle East and Africa‚ and Asia Pacific. It is headquartered in New York City‚ New York and employed about 32‚300 people as of June 30‚ 2011. The company recorded revenues of $8‚810
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damaging issue for Estee Lauder Inc. as it has a number of patented products (Anon‚ 2009). China has a complicated system for registration of cosmetics product. It is involving two different government bodies. There are many different requirements between imported and domestically produced cosmetics. Furthermore‚ the overall approach and regulations are not aligned with any other main regulatory models. The burdensome approach and regulations are increasing the cost of Estee Lauder Inc. and it takes
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financial strength of Estee Lauder. This report will cover Estee Lauder’s Profitability‚ Liquidity‚ Leverage and Activity Ratios‚ which will be 19 key ratios. Secondly‚ these ratios will be interpreted to evaluate the current performance of the company with its historic figures of prior three years. Lastly‚ all these ratios will be compared with Cosmetics and Beauty Industry average and its competitor L’Oreal in 2012. Table # 1 Summary of Key Financial Ratios of Estee Lauder Estee Lauder Financial
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If you’re a beauty addict‚ or if you’re quite familiar with makeup‚ then you’re perhaps familiar with the makeup brand Estee lauder‚ or have been recommended by someone to test it out. If you can not relate with none of the above‚ you will be informed. Estee Lauder is prominently well known to be one of best selling brand on the market for many years‚ significantly for their double wear foundation. For various reasons‚ mostly importantly the foundation stays true to its claims that it is‚ long wearing
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Its founder‚ Mrs. Lauder‚ decided to offer her potential customers completely free samples of products‚ so that before buying they could independently verify the effectiveness of different treatments. The result of such a marketing method was stunning. And this is understandable - similar ideas were never before implemented (at least‚ it was not documented). As a result‚ the Estee Lauder brand has been immortalized in the history of world
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Brief Profile and History Estee Lauder is a major American corporation based in New York City. Estée Lauder is one of the world’s leading a manufacturer and marketer of quality 1) skin care‚ 2) makeup‚ 3) fragrance and 4) hair care products. The Companies was established in 1946 and has been public since November 1995. Presently‚ Estée Lauder Companies has 29 brands‚ sells products in over 140 countries and territories. Estée Lauder sells its products mainly through upscale department stores‚ specialty
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Jung Min Kim Estee Lauder in China Estee Lauder is a world leading American manufacturer‚ known for their skincare‚ makeup‚ fragrance‚ and hair care products. Estée Lauder and Joseph Lauder founded the company in 1946 at the heart of New York City. Estée Lauder Companies’ top brands include Aveda‚ Bobbi Brown‚ Clinique‚ Coach‚ Donna Karen‚ Estée Lauder‚ Jo Malone London‚ LAB series‚ La Mer‚ MAC‚ Michael Kors‚ Ojon Origins‚ Osiao‚ Smashbox Cosmetics‚ Tommy Hilfiger‚ Tom Ford‚ Tory Burch‚ and Ermenegildo
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A SWOT analysis determines a company’s position by examining 4 factors · Strengths · Weaknesses · Opportunities · Threats Strengths and weaknesses are said to be internal‚ that is‚ controlled by the company. Opportunities and Threats are outside the company’s control and are therefore said to be external influences. Strengths · Most people are willing to try a new product. If they are impressed‚ they will trust the company and build a loyalty to it. · It is the only product of its kind
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ELAINE ROSE D. CAPATI | SALES PROMOTION | CASE 4 1. Why is the article “Sweet Smell of Succession” a case for Sales Promotion? Estee Lauder once said‚ "I didn ’t get here by dreaming or thinking about it. I got here by doing it." She started with little more than a dream‚ having great goals‚ deep passion in her craft and of course innovative marketing as well. From then on‚ she became one of the wealthiest self-made woman in the States and not to mention a family dynasty that is still continuing
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History The original Estée Lauder label was launched by Estée and her husband Joseph Lauder in New York City in 1946; it is a U.S manufacturer and marketer of skin care‚ cosmetics‚ and hair-care and fragrance products. She began her business with skin care products‚ and first sold to beauty salons and hotels‚ however‚ in the early year‚ Estée facing the rejection of convince Madison Avenue to carry her product‚ she began to market directly to targeting high-class customers by selling her product
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