Estee Lauder Case Study

How should a visitor understand, what element of the page they are expected to interact with? What problem does the owner of this landing offer to solve and why are there so many fields to fill? Literally, every element here distracts attention from call-to-action (CTA).

Do you want to know about the modern approach to creating a sales page that converts? Or, perhaps, you want to get acquainted with examples of successful landings? Great, this article is for you!
How to Create a High-converting Landing Page: AIDA Principles
Have you ever heard of AIDA marketing formula? In essence, this methodology represents the four main stages that the development team must follow when creating highly converting landing pages:
- An (awareness) - after
Its founder, Mrs. Lauder, decided to offer her potential customers completely free samples of products, so that before buying they could independently verify the effectiveness of different treatments. The result of such a marketing method was stunning. And this is understandable - similar ideas were never before implemented (at least, it was not documented). As a result, the Estee Lauder brand has been immortalized in the history of world
If in the case of releasing the product trial some capital investments are still needed (their cost, as a rule, would be further included into the cost of mass-produced merchandise), then in the situation with the service you may not need anything at all. For example, you can offer visitors to your website to make sure of your professionalism (or the professionalism of your employees) personally by inviting them to a free session. This technique is very often practiced by business, lifestyle and fitness coaches. In particular, with the help of an introductory lesson or training session, customers gain confidence and become interested. It is the best possible way to motivate people to purchase the full