Estee Lauder History and Mission Statement

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  • Topic: Cosmetics, Estée Lauder Companies, Brand
  • Pages : 2 (569 words )
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  • Published : August 19, 2011
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The original Estée Lauder label was launched by Estée and her husband Joseph Lauder in New York City in 1946; it is a U.S manufacturer and marketer of skin care, cosmetics, and hair-care and fragrance products. She began her business with skin care products, and first sold to beauty salons and hotels, however, in the early year, Estée facing the rejection of convince Madison Avenue to carry her product, she began to market directly to targeting high-class customers by selling her product through boutiques and department stores.

In 1961, Hong Kong market opening; in 1964, a line for men named Aramis was launched; in 1967, Mrs. Estée Lauder was named one of ten Outstanding Women in US; in 1995, Estée Lauder went public; in 1998, a new division named ELC Online was created, Estée Lauder was one of the first major cosmetics firms to offer online shopping; in 2004, Jane business was sold and Mrs. Estée Lauder passed away; 2006, Stila was sold.

In a course of 60 years, Estée Lauder has expanded into a superpower possessing 18 beauty product brands, among which are the 5 brands designed and launched by the group itself: the original Estée Lauder; Clinique Laboratories, Inc., a specialist in allergy-tested, fragrance-free and dermatologist-approved cosmetics; Aramis Inc., a pioneer in prestige fragrances and grooming products for men; Prescriptives, which emphasizes on personalized make-up; and Origins, for those seeking natural ingredients.

The company’s other 13 brands were all results of strategic acquisitions. The portfolio of brands can be categorized into: the core labels for mature customers, including Estée Lauder, Clinique, Aramis, Prescriptives, and La Mer; eco-correct labels, namely Aveda and Origins; and hip labels, comprising Bobbi Brown, M.A.C., Lab Series, Rodan + Fields, American Beauty, Flirt. Donna Karan, Darphin1, Jo Malone, Bumble and Bumble, Tommy Hilfiger, and Kate Spade.

Although Estée Lauder has passed away, but her spirit of...
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