Strategic Management

Topics: Strategic management, Marketing, Management Pages: 9 (2510 words) Published: December 15, 2012
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Avon Products Inc is a well-known worldwide producer and distributor of skincare, cosmetics, and household items has been in business for the past 126 years (since 1886) was founded by David McConnell. Avon Products Inc operates in over 140 countries. I believe in Avon because I sell the products on a part-time basis for the past three years. The impact of Avon’s mission, vision, and primary stakeholders on its overall success is determined by the company’s revenue, awards, recognition, and their business strategy to remain the leading cosmetic company throughout the world.

Founded in 1886, Avon Products, Inc. (Avon) is the world’s largest direct seller of beauty and beauty-related products.

Avon has been committed to being the company for women since 1886, and for over 125 years we have taken very seriously our responsibility to improve the lives of women. Our core values—trust, respect, belief, humility and integrity—guide the company every day and are fundamental to how we conduct our business and meet the evolving needs of women and all of our stakeholders. In today’s increasingly complex, globalized world, an unwavering commitment to corporate responsibility is more important than ever and represents the hallmark of success in any industry. As a leading global provider of cosmetics, personal care and related products, we at Avon continue to strengthen our commitment to such critical areas as economic empowerment, environmental stewardship and product responsibility as we work to create a brighter tomorrow.

Major Brands and Product Lines
Avon's support of women encompasses all aspects of personal care, including beauty, wellness, health and fitness, as well as economic empowerment and financial independence. To remain at the forefront of the highly competitive beauty industry, Avon constantly develops quality, effective and affordable breakthrough products that cater to the needs of its customers. The company's current product offerings fall into three categories:

Beauty Fashion Home
Cosmetics Fashion Home Products
Fragrances Jewelry Gifts and Decorative Products
Skincare Watches
Toiletries Apparel

Avon’s Beauty category includes leading brand names like: Avon Color™, Anew™, Skin-So-Soft™, Advance Techniques™, Avon Naturals™, and mark™.

For the past 10 years, Avon received several awards and recognition within United States and around the world. Among the awards and recognitions are: Forbes magazine ranked Avon #47 in 2011-2012 100 Most Innovative Companies, The CRO magazine reported that Avon maintained in #16 as 100 Best Corporate Citizens for the past six years (2005 2007, 2008, 2009, 2010 and 2011), Fortune magazine reported Avon CEO Sheri McCoy, #17 in 2012 as 50 Most Powerful Women in Business, Avon was also awarded Top 100 Best Employers in China in 2008, Sunday Times in South Africa awarded Avon # 1 Beauty and Cosmetics Brand in 2011-2012, and Avon received Corporate Social Responsibility Award from CSR Alliance and the Mexican Philantrophy Center in Mexico in 2009-2010.

An organization finds it important to define its goal and objectives to serve the internal and external customer’s needs. Marketing strategies are used to identify and analyze the customer’s requests, then demonstrate that their products and services can meet the needs. Economists identify the benefit of production and marketing of goods and utilities. The four types of utility are form, time, place, and ownership. The finished goods and services are under the utility of form. Time, place, and ownership are part of marketing under utility. An organization must create a customer base by using a three-step approach which are identifying the customer’s needs in the marketplace; designing the...
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