Preview

Strategic Management

Best Essays
Open Document
Open Document
2510 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Strategic Management
1. Determine the impact of the company’s mission, vision, and primary stakeholders on its overall success.

Avon Products Inc is a well-known worldwide producer and distributor of skincare, cosmetics, and household items has been in business for the past 126 years (since 1886) was founded by David McConnell. Avon Products Inc operates in over 140 countries. I believe in Avon because I sell the products on a part-time basis for the past three years. The impact of Avon’s mission, vision, and primary stakeholders on its overall success is determined by the company’s revenue, awards, recognition, and their business strategy to remain the leading cosmetic company throughout the world.

Founded in 1886, Avon Products, Inc. (Avon) is the world’s largest direct seller of beauty and beauty-related products.

Avon has been committed to being the company for women since 1886, and for over 125 years we have taken very seriously our responsibility to improve the lives of women. Our core values—trust, respect, belief, humility and integrity—guide the company every day and are fundamental to how we conduct our business and meet the evolving needs of women and all of our stakeholders.
In today’s increasingly complex, globalized world, an unwavering commitment to corporate responsibility is more important than ever and represents the hallmark of success in any industry. As a leading global provider of cosmetics, personal care and related products, we at Avon continue to strengthen our commitment to such critical areas as economic empowerment, environmental stewardship and product responsibility as we work to create a brighter tomorrow.

Major Brands and Product Lines
Avon's support of women encompasses all aspects of personal care, including beauty, wellness, health and fitness, as well as economic empowerment and financial independence. To remain at the forefront of the highly competitive beauty industry, Avon constantly develops quality, effective and affordable



References: David L. Kultz (2008). South-Western Cengage Learning: Contemporary Marketing (14th edition). Mason, Ohio: Cengage Learning CBS News (2012). Avon cutting 1,500 jobs. Retrieved on December 12, 2012 from website: http://www.cbsnews.com/8301-505123_162-57558694/avon-cutting-1500-jobs/ Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2013). Strategic management: Concepts and cases: Competiveness and globalization (10th ed.). Mason, OH: South-Western Cengage Learning http://www.avoncompany.com/corporatecitizenship/corporateresponsibility/corporateresponsibilitypractices/corporate-governance.html#bod

You May Also Find These Documents Helpful

  • Powerful Essays

    One of her first moves in this new position was to fire the advertising company and start over with a new image and ad campaign. She was trying to separate Avon from the old image of the Avon lady that grandmas would buy their lipstick from, to something more hip, fresh, and modern. She cut the product catalog in half in order to eliminate products that were only available in certain regions and then she replace them with products that were available to all markets, including global markets. This change helped to provide consistency among the sales representatives that were the backbone of the company. She changed the Avon slogan to “just another Avon lady” in an attempt to rebrand the company and appeal to the younger consumers (Encyclopedia of World Biography). The CEO of Avon at that time was James E. Preston and he took note of Jung’s accomplishments and soon took her under his wing. She began presenting ideas and initiatives to the board members under his recommendation, this helped her to become better positioned within the company. Within only three short years, Andrea was given the role of head of global marketing. She was only thirty seven years old at the time…

    • 2014 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    She used her life savings, recruited nine friends, and started Beauty by Mary Kay on September 13, 1963. The company we now know as Mary Kay, Inc.…

    • 882 Words
    • 4 Pages
    Powerful Essays
  • Better Essays

    assignment 2

    • 1012 Words
    • 3 Pages

    16.8 Specific Performance Liz Claiborne, Inc. (Claiborne), is a large maker of sportswear in the United States and a wellknown name in fashion, with sales of over $1 billion per year. Claiborne distributes its products through 9,000 retail outlets in the United States. Avon Products, Inc. (Avon), is a major producer of fragrances, toiletries, and cosmetics, with annual sales of more than $3 billion per year. Claiborne, which desired to promote its well-known name on perfumes and cosmetics, entered into a joint venture with Avon whereby Claiborne would make available its names, trademarks, and marketing experience and Avon would engage in the…

    • 1012 Words
    • 3 Pages
    Better Essays
  • Good Essays

    andrea junk

    • 723 Words
    • 3 Pages

    Avon Products, Inc, known simply as Avon, is an American international manufacturer and distributor of beauty, household, and personal care company that sells products through representatives in over 140 countries across the world. As of 2012, Avon had annual sales of $10.7 billion worldwide.[2] It is the fifth-largest beauty company and second largest direct selling enterprise in the world, with 6.4 million representatives.[3] Avon Products is a multi-level marketing company.[4] Their "Ding Dong Avon Calling" advertising campaign, which ran from the mid-1950s to 1967, has been called "one of the most deeply ingrained brand identities of the past century".[5] The company's CEO is Sherilyn S. McCoy, who was appointed to that position in April 2012.[6] The former CEO, Andrea Jung, became the executive chairman of the board. Jung was the longest tenured female CEO among Fortune 500 companies.[7]…

    • 723 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Avon emphasize that Avon Walks is not women-only events which men are both welcome and encouraged to participate. Breast cancer touches everyone which including families, brothers, sisters, and children. The disease even strikes a small percentage of men. Everyone can do their part in the fight against it. While in Malaysia, Avon Fighting Breast Cancer Walk is one of the biggest charity walk with a lot of media sponsors…

    • 772 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    Women need to take care of themselves, their families and their household duties. When targeting women with marketing strategies the focus should be on getting ahead, having fun, looking fabulous and taking care of household duties. You have to market around the consumers needs, for example, Pantene shampoo commercials…

    • 747 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Sexism In Women

    • 361 Words
    • 2 Pages

    Even though sexism can take a toll on women’s psychological health and self esteem, it is possible that sexism can prove detrimental to the physical aspect of women’s health as well. For example, the beauty industry is known for causing physical harm to females who purchase their products or watch their advertisements. The main purpose of the beauty industry is to try to make women feel unattractive or undesirable. As a result, these women become more compelled to invest in their products. These products, however, are not always safe to use, as most cosmetic, hair, and skin companies care more about making a profit than they do about the women they are selling their products to. Additionally, their over-the-top advertisements give women…

    • 361 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Avon, the oldest cosmetics company in the United States and the world’s largest direct seller, received a much needed boost with Chief Executive Officer (CEO), Andrea Jung, at the helm (Creed and Laichas). Andrea became the company’s first female CEO in 1994, marking the beginning of a brand turnaround (“Avon Products, Inc.”). From its humble beginning to becoming the cosmetic giant that it is now, Avon has had a number of trials and bounce backs. It’s most recent success, the Hello Tomorrow global campaign was launched in response to lacking sales in 2005 (Elliott). The campaign goal was to restructure the company, reinvest in the brand as well as the sales representatives, all while spreading the word that Avon understands and empowers women all over the globe (Creed and Laichas, Elliott).…

    • 2090 Words
    • 9 Pages
    Powerful Essays
  • Good Essays

    In the case study, Avon was "...the world's largest direct seller of beauty and related personal care products, sold to women in 137 countries via three million independent sales representatives who generated approximately $5.1 billion in annual revenues" (Pearce and Robinson, 2005, p. 28-1). Avon had had global success and brand recognition, but single digit growth indicated the company and its leadership needed to provide new direction in the grand strategies to be taken.…

    • 816 Words
    • 4 Pages
    Good Essays
  • Good Essays

    After years of prosperity and growth under Avon CEO Andrea Jung, in 2005, the company suddenly experienced declining sales around the world. Now Andrea Jung had the challenging task of turning this downward spiral around. Jung’s new data-centric strategy would be more responsive to the market. Avon CEO Andrea Jung introduced a new organizational structure and made other changes that increased marketing, sales growth, and product development. These changes paid big dividends, by the fourth quarter in 2006, revenue rose 9%, to $2.6 billion.…

    • 654 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Avon’s success can be explained by its smooth strategy to enter the Chinese market. Instead of entering to China as a new American company, Avon was presented to the market as a joint venture with the local cosmetic company Guangzhou Cosmetics Factory, that also proved to be cooperative and astute. The entrance happened in a crucial moment; the country was going through several changes that allowed the acceptance of cosmetics among the Chinese women and with the increase of the purchasing power among Chinese salary workers, they were able to afford it. Finally, one of the keys to Avon’s initial success was how it adapted to China’s cultural and geographical challenges.…

    • 1004 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Andrea Jung has done an exceptional job of identifying the problems of Avon Products, Inc, developing a strategic vision, and outlining a plan to clearly communicate and meet the goals and objectives of the vision. She undoubtedly recognized the various areas within the company that were in dire need of improvement, in order to boost the success of the company.…

    • 1067 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    KW week 47

    • 220 Words
    • 1 Page

    4. Avon problems were because of the growing market and the competition. Everyone in the industry was competitive such as Mac for makeup. Victoria secret started selling lotions and perfumes to make their brand more marketable, Mary Kay was another competitor and had independent sellers as well.…

    • 220 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    The Greatness of Avon

    • 799 Words
    • 4 Pages

    How is Avon still shining on their 126th year? A start-up company is usually given a lifespan of about 3 to 5 years. Once a company has hit that mark, it either goes on or shut down. On the company’s 5th year, consumers commonly grow tired of the brand or simply forget about it. Well, it is human to always look for something new. Long before women in the U.S. were allowed to vote, Avon was already in the direct selling business. In 1886, David H. McConnell started the business in a small office at 126 Chambers Street, in lower New York City. Today, Avon is a huge company making over 11 billion dollars a year and selling products in over 140 countries. Avon is so successful because of their corporate strategy, they “make it stick”, and they take care of their employees.…

    • 799 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Avon

    • 853 Words
    • 4 Pages

    Avon Products, Inc. (NYSE: AVP) is an international manufacturer and distribution of beauty, household, and personal care company. As the world’s largest direct seller, Avon sells their products through representatives over 140 countries. Avon is founded in 1886, NY by David McConnell, over the one-century development, Avon became one of the FORTUNE 500 Company in USA, with more than 43000 employees and 6.4 million active independent sales Representatives around the world. Their corn value is “Trust, Respect, Believe, Humility and Integrity” as well as its vision "to be the company that best understands and satisfies the product, service and self-fulfillment needs of women – globally."…

    • 853 Words
    • 4 Pages
    Good Essays