STARS| QUESTION MARKS|
Good Skin Labs| American Beauty|
Grass Roots Research Labs| Estee Lauder|
Sean John| Flirt!|
Clinique| MAC Cosmetics|
CASH COWS| DOGS|
Bobbi Brown| Aramis|
Lab Series| |
DIVISIONS| REVENUES(MILLIONS)| %REVENUES| PROFIT/LOSS(MILLIONS)| %PROFIT| SKIN CARE| 3227.1| 41%| 341.1| 71&|
MAKEUP| 2978.2| 38%| 147.3| 31%|
FRAGRANCES| 1136.9| 15%| (14) LOSS| -3%|
HAIR CARE| 390.575| 5%| 11.5| 2%|
OTHER| 55.4| 1%| (6.3)| -1%|
. Backward, Forward or Horizontal Integration. Market Penetration. Market Development. Product DevelopmentSKIN CARE DIVISION (STARS II)| . Market Penetration. Market Development. Product Development. DivestitureMAKEUP DIVISION (QUESTION MARKS I)| . Product Development. Diversification. Retrenchment. DivestitureFRAGRANCE DIVISION (CASH COWS III)| . Retrenchment. Divestiture. LiquidationHAIR CARE DIVISION (DOGS IV)|
. Rely on the global brand awareness and build it further by endorsing celebrities from the local markets.
. Have tie-ups with beauty salons, clinics etc to push their brands. . Using market research, find the brands that have been doing poorly and makes strategies to either improve it or close its operations. Having an idle brand will add on as a burden to the company. . Do not have too many brands for the same product category since it will lead to cannibalization. . Innovation is the key. Identify new customer needs like anti aging products and bring in products that suit the customers better.
. Focus more on selling over...