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Task M3
Provide a rational for a promotional campaign. M3
Explain the rationale for the campaign you have just created such as why you chose that specific promotional mix, timing, cost, media mix etc and why it is expected to achieve its goals.
For this task you are required to explain and justify why you have created your campaign (for Task P5) as you have. I suggest you do this one factor at a time*. Your response should be written in sentences and paragraphs.
Factor Justify its use
Promotional Mix Why have you chosen the specific type of promotion that you have? What are its advantages over other types of promotion? Do you foresee any problems of using this type of promotion? How can these be overcome?
Timing Why have chosen the specific times for your campaign/promotion? Why is this time most appropriate? What other times did you consider? Why were these discounted?
Media Mix Why have you chosen the specific forms of media will be used within your campaign? Why is this? What forms of media were considered but discounted? Why were they discounted?
Budget Justify the cost of your campaign – why does it cost what it does? Could these costs be reduced? If so, why have you not chosen the cheapest option? Were their more expensive forms of promotion that have been discounted? If so, why?
Tone of voice Why have you chosen the tone of voice that you have. Why were others discounted?
Support Why have you suggested the business support the campaign?
*NB – YOU MAY FIND THE ELEMENTS SUCH AS PROMOTIONAL MIX, BUDGET ETC OVERLAP. IF THIS IS THE CASE DO NOT REPEAT YOUR WORK, SIMPLY THE TWO FACTORS TOGETHER
Task D2
Evaluate an existing, national marketing campaign. D2
Select a national marketing campaign that is of interest to you and where you can get access to information and evaluate its success, i.e. was it worth the effort, did it achieve its goals etc.
This task requires that you write a detailed evaluation of an existing National Marketing Campaign. A
Provide a rational for a promotional campaign. M3
Explain the rationale for the campaign you have just created such as why you chose that specific promotional mix, timing, cost, media mix etc and why it is expected to achieve its goals.
For this task you are required to explain and justify why you have created your campaign (for Task P5) as you have. I suggest you do this one factor at a time*. Your response should be written in sentences and paragraphs.
Factor Justify its use
Promotional Mix Why have you chosen the specific type of promotion that you have? What are its advantages over other types of promotion? Do you foresee any problems of using this type of promotion? How can these be overcome?
Timing Why have chosen the specific times for your campaign/promotion? Why is this time most appropriate? What other times did you consider? Why were these discounted?
Media Mix Why have you chosen the specific forms of media will be used within your campaign? Why is this? What forms of media were considered but discounted? Why were they discounted?
Budget Justify the cost of your campaign – why does it cost what it does? Could these costs be reduced? If so, why have you not chosen the cheapest option? Were their more expensive forms of promotion that have been discounted? If so, why?
Tone of voice Why have you chosen the tone of voice that you have. Why were others discounted?
Support Why have you suggested the business support the campaign?
*NB – YOU MAY FIND THE ELEMENTS SUCH AS PROMOTIONAL MIX, BUDGET ETC OVERLAP. IF THIS IS THE CASE DO NOT REPEAT YOUR WORK, SIMPLY THE TWO FACTORS TOGETHER
Task D2
Evaluate an existing, national marketing campaign. D2
Select a national marketing campaign that is of interest to you and where you can get access to information and evaluate its success, i.e. was it worth the effort, did it achieve its goals etc.
This task requires that you write a detailed evaluation of an existing National Marketing Campaign. A