Erik Peterson and Biometra Case Brief #2 There were three categories of issues that Peterson had to deal with when he took over as general manager at Biometra. These three categories were: early issues‚ issues within the Biometra team‚ and other issues. Each of these factors had major consequences that affected the success of Peterson at Biometra‚ as well as the success of the new product launch. The first of the three major issues were the early issues Peterson had encountered when he first began
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Actors and Protagonists 3. Issues and Problems 4. What should Peterson’s goals be for the meeting with Knight? 5. What can Peterson do to prepare for the meeting? 6. What are the most critical organizational issues for Peterson to deal with? Classify them into urgent and long term action items? 7. What went wrong during management’s visit‚ and what could Peterson have done differently? 8. What lessons does Erik Peterson’s story yield to you? As a management career aspirant‚ what steps you
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Overview This is a case about Eric Peterson‚ who was recently hired as a product manager in charge of sales and marketing of Biometra’s catheter. This product from Biometra‚ a subsidiary of Scientific Materials (SciMat)‚ was the first product ever launched by Biometra and so its success was critical for both Biometra and SciMat. From the case we see that even though Eric Peterson tries hard to meet the product target launch date‚ there are several issues that he and the organization are experiencing
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Eric Peterson & Jenkins Case Management of Organizations How was Jenkins’ view of the situation different from Erik’s and why? Jenkins believes that the struggling Biometra is having in the product launch derives from a combination of factors whose responsibilities are shared among SciMat top Management (including Jenkins) and Peterson himself as the general manager of the company. We can summarize them in three main points: * Lack of support
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Erik Peterson (A & B) Key Problems The key problems facing Erik Peterson are his lack of industry knowledge‚ his lack of clarity on the reporting structure above him and the problems that existed when Peterson first took over the project and the lack of a good plan to start with. Peterson lacks industry knowledge and does not have adequate backup in his own team with sufficient knowledge of starting up a new cellular division. Curt Andrews‚ his chief engineer had poor planning capabilities and
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Eric Peterson Case Overview This is a case about a manager who does his job competently‚ but is in trouble and doesn’t know it. The problem is‚ he has neglected managing his bosses. Situation • Since Peterson had no experience in the field‚ second-guessing of his decisions was to be expected‚ especially when there were problems • Peterson’s boss also has no expertise in the relevant areas‚ and is relatively disengaged in thinking through the big issues. Disengaged boss is very dangerous
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ERIK PETERSON AT BIOMETRA-CASE ANALYSIS EXECUTIVE SUMMARY: Biometra is a small company based in the Boston suburb of Woburn which was recently acquired by Scientific Materials (SciMat)‚ in order to deepen its portfolio in vascular medical devices. Biometra focused chiefly on catheters‚ or tubes used to drain or inject fluids or to allow access of surgical instruments for medical procedures. The catheter would be the first product ever launched by Biometra and so its success was critical for both
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Eric peterson wac - SlideShare www.slideshare.net/menakhan/eric-peterson-wac Jan 12‚ 2013 - ERIC PETERSONWRITTEN ANALYSIS OF CASE (WAC); ERIC ... The division established not long ago with Eric Peterson appointed as the .... technical and the business subjects who can help bring some research about the ... Eric Peterson (A) And (B) - Essaysforstudent.com essaysforstudent.com › Miscellaneous If you do not find your term paper‚ you can search our essay database for other ... In the case of
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Erik Peterson Case Study (A)- Eric Peterson was General Manager of Green Mountain Cellular Telephone company a subsidiary of CelluComm’s. Eric joined company just after competing his MBA. Below listed details of diffent situations arises in front of Eric during last few months- >Erik was new in the telecom industry‚ having no prior experience in the same field and on joining he was asked report directly to Jeff Hardy Director-Budgets & Plans rather than President [Ric Jenkins] and to his
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CASE ANALYSIS-ERIK PETERSON INTRODUCTION The case study is about the numerous issues being faced by Eric Peterson‚ the general manager of Green Mountain Cellular Telephone (GMCT‚ a cellular mobile system) in setting up a new cellular operation of the company on time. GMCT is already a month behind the target and the revised target-on-date has been decided as Apr 1(from Feb1) which is just 3 weeks away .In order to address this‚ Peterson is scheduled to meet Knight‚ the director of its parent
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