Case Analysis of Clean Edge Razor Product Characteristics In 2007‚ Paramount developed a technological breakthrough in non-disposable razor segment called Clean Edge. It had a vibrating‚ ultra-thin five blade design and worked on AAA battery. A heavier handle allowed for better balance‚ grip and control while shaving and ultra-thin razor blade design reduces irritation. Clinical trials indicate that Clean Edge achieved a 25% increase in hair removal versus other leading non disposable razor
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and‚ more fatally‚ of disease germs‚ we shall be greatly impressed with the necessity of being clean. Cleanliness is the absence of dirt‚ including dust‚ stains‚ bad smells and garbage. Cleanliness includes criteria such as health and beauty. The term Cleanliness derives from the meaning absence of odor‚ avoidance of and to avoid the spreading of dirt and contaminants to oneself and others. In the case of glass objects such as windows or windshields‚ the purpose can also be transparency. Washing
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Understanding Clean and Green Lycoming County Assessment Office 48 West Third Street Williamsport PA 17701 (570) 327-2301 DISCLAIMER: The material contained in this booklet is intended to provide only general information concerning the Pennsylvanian Farmland and Forest Land Assessment Act of 1974‚ as amended by Act 156 of 1998 and as amended by Act 235 of 2004. This handout is NOT intended‚ nor should it be interpreted by the reader‚ to offer any legal advice or express any legal opinion
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In the past decade global warming‚ and the potential dangers that goes with it has been a topic‚ which needs to be fixed. Clean coal technologies (CCN) are methods that will lead to mankind taking a huge step in the right direction. First‚ the basic definition of CCT is the process of cleaning coal‚ so when it is used it will not damage the atmosphere. Second‚ after the coal is purified‚ there are two ways of containing the poisons. Finally‚ when CCT is perfected‚ how can leading companies implement
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CHAPTER 1 INTRODUCTION TO CLEANTECH 1.1 What Is Clean Technology? Environmental technology or "green technology" is the application of the environmental sciences to conserve the natural environment and resources‚ and by curbing the negative impacts of human involvement. Sustainable development is the core of environmental technologies. When applying sustainable development as a solution for environmental issues‚ the solutions need to be socially equitable‚ economically viable‚ and environmentally
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Clean Edge Razor 1. Use “niche market” positioning concept Randall should use the “niche market” positioning concept. As the case points out‚ both “niche” and “mainstream” strategy will help Paramount to raise its market share in super-premium non disposable razor segment. But the “niche” strategy will enables Clean Edge Razor to contribute profit and at the same time‚ limit the effect of cannibalizing Paramount’s existing products. Two reasons Randall should use the strategy are presented
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Clean Edge Razor: Splitting Hairs in Product Positioning Duanyi Feng 02/13/2013 1. What changes are occurring in the non-disposable razor category? * In US razor market‚ nondisposable razors experienced approximately 5% growth per year from 2007 to 2010. * Super-premium segment of nondisposable razor grew significantly. * Different kinds of product innovation appear in the market. * Replacement cycle has been shortened. * Media advertising expenditures rose faster than
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Company overview/ Statement of Problem Pro Clean LLC is an old-timer carpet cleaning business. It was owned and managed by Kevin Wilson and located in Knoxville‚ Tennessee. Wilson had to manage almost all functions of Pro Clean daily activities. In this industry‚ the problems Pro Clean faced are how to stay competitive and still make above average returns with one of his main competitor the King Rug. King Rug has a resolute business structure and is able to charge its customers with high prices
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CLEAN INDIA Managing of Solid Waste 1/1/2011 Group 12 Edwin Jude Hariom Singh Kiran S Kumar Kushal Sutodiya Vineeth V Abstract Due to rapid urbanization and uncontrolled growth rate of population‚ solid waste management has become acute in India. The current practices of the uncontrolled dumping of waste on the outskirts of towns/cities have created a serious environmental and public health problem. Plastic waste which is biggest problem in waste management is recycled in India in an
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* Case: “Clean Edge Razor: Splitting Hairs in Product Positioning” * Writing task: Recommend a strategy to Paramount Health and Beauty Company about the best positioning plan for the new product Clean Edge. The plan should include the brand name and marketing budget in order to launch the product. The best course of action for the positioning of Paramount’s new Clean Edge Razor is Niche strategy with an emphasis on “the most intensely involved super-premium consumers” (Clean Edge‚ 2011‚ p
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