CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
Premium Marketing Razor Shaving
Oysters helping clean up polluted waters By Verena Dobnik September 3‚ 2012 1 What is the article about? : Its about how a scientist Ray Grizzle from the University of New Hampshire finds oysters in the Bronx River‚ which is good according to its current conditions. And talks about how the city is trying to put more all around and also New Jersey. 2 Why is the reading considered a science article? : Cause it talks about oysters and they are apart of marine biology. 3 Whom
Premium Manhattan New York City New York
Paramount Health and Beauty Company is in the process of launching a new technologically advanced nondisposable razor “Clean Edge”. With its improved design‚ Clean Edge provides superior performance by utilizing a vibrating technology to stimulate hair follicles and lift the hair from the skin‚ allowing for a more thorough shave. The company has decided to introduce it in the men’s market where it has a strong presence. The company is now focussing on positioning and naming of this new product. It
Premium Marketing Brand Brand management
The article “Want to clean up college athletics? Pay the players.” the author‚ Ryan Swanson explains the unlikeness of paying college players‚ but explains the benefits of paying college students who are playing sports in college. Ryan explains that some coaches want to pay the players for more motivation and so they can keep themselves financially safe and to pay for tuition‚ an example would be in 1980 Southern Methodist University had illicitly paid their football players‚ another example would
Premium National Collegiate Athletic Association University College athletics
Clean Edge Razor- Case Analysis Introduction Paramount Health and Beauty Company has developed a new razor called Clean Edge. Paramount needs to decide between launching this razor in a niche or mainstream position. After analysis‚ we recommend that Paramount launch Clean Edge in niche position. Analysis of Clean Edge Financial Analysis Launching Clean Edge as a niche product would require significantly less ad expense compared to attempting a mainstream positioning‚ $15 million compared
Premium Marketing Shaving Razor
INFORES September 29‚ 2009 Case study: “UPS COMPETES GLOBALLY WITH INFORAMTION TECHNOLOGY” 1. What are the inputs‚ processing‚ and the outputs of the UPS’s package tracking system? The company’s inputs are: package information‚ customer signature‚ pickup‚ delivery and timecard data‚ data location and billing and customer clearance documentation. And how they process it is by simply transmitting data into the central network. The driver places the DIAD into the UPS truck’s vehicle adapter then
Premium Output Customer Tracking
world around the organization • Robust strategic thinking and planning process • Great decision making Strengths Weaknesses • Widened field of vision for organization • Help to identify new strategies to face possible scenarios that could occur in UPS future • Guide future investment decisions as by living in the future through scenarios‚ there is a better‚ more enhanced and impactful view of the world in both the short and long run. • Foster robust strategic planning‚ thinking‚ and process •
Premium Strategic management Management Future
has used technology to create an innovative razor‚ but wants to make sure that it is positioned effectively. Situation Analysis: * Customers: Male consumer products have been trending upward in the last decade. The customer segments are broken up into three areas; social/emotional‚ involved razor users‚ and uninvolved or maintenance users. Social/emotional are responsible for 39% of Nondisposable razors‚ Involved is for 28%‚ and maintenance users account for 33%. In 2009 consumers razors and
Premium Marketing Brand management
UPS Case What are the inputs‚ processing‚ and outputs of UPS’s package tracking system? -Inputs‚ Processing and Outputs of UPS’s package tracking systems include the scan able bar-coded label‚ (DIAD) Delivery Information Acquisition Device‚ bar code devices. UPS drivers automatically capture customers’ signatures along with pickup‚ delivery‚ and time-card information. The drivers place the DIAD into their truck’s vehicle adapter‚ an information- transmitting device that is connected to the cellular
Premium Information system Tracking Vehicle tracking system
Case 5.2: Easy Clean Co. Internal Control Over Financial Reporting Component Evaluation- Control Environment Demonstrates Commitment to Integrity and Ethical Values Rating: 3 Present: Yes Functioning: No Internal control deficiency description: No written code of conduct or formal ethical standards No processes in place to evaluate employees ethical standards Tone at the top is minimal‚ with Doug and Phil appearing to have integrity‚ they work hard and stay late and the business is growing
Premium Internal control Ethics Board of directors