excessive sales promotion result in dilution of brand equity? Group 4 Amandeep Singh Gandhi Chetna Kirtan Acharya Murthy BBTGS Ravish Malik Sirish CP Vivek Singh Contents What is sales promotion? Why is it required? Decisions involved in sales promotion Types of sales promotion Sales promotion to be used at different stages of the product lifecycle Direct and interactive marketing A special case: Intrusive sales promotion Conclusion What is Sales Promotion? Sales promotion is an
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VODAFONE GROUP MEMBERS: PRIYAM KUMAR SINGH PRAVEEN KR. SINGH AASHNA AGGARWAL VIDHU JOSHI AAKASH SINGHAL PRANAY BANSAL VIJAY VISION • Bringing innovative products and services to our 404 million customers‚ 68% of whom live in emerging markets. • Improve people’s livelihoods and quality of life. • Help consumers‚ governments and businesses tackle some of the significant challenges they face – from food shortages and ageing populations‚ to lack of access to communications‚ healthcare and financial
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However‚ sales promotion is the array of method or techniques that marketers use to stimulate or improve immediate purchase. In most cases‚ sales promotion is used in conjunction with other promotional tools especially advertising and personal selling to achieve desire result. But unlike advertising and personal selling‚ sales promotion comprises a wide variety of technical promotional tools of short term incentives designed to stimulate a target market response. In other words‚ sales promotion
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Name: Hashem El Sayad ID Number: 7-4371 Group: T13 The effect of both integrated marketing communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal
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A STUDY ON CONSUMER BUYING BEHAVIOUR AT “THE MOBILE STORE” RUSSEL CHOWK‚ JABALPUR (M.P) [pic] A Project Report submitted in fulfillment of the requirement for the award of the degree of MASTERS IN MARKETING MANAGEMENT Submitted By: Abhishek Hamilton M.M.M (Sem-3) Under the guidance of Prof. Milan Marathe Submitted To: University OF Pune CERTIFICATE This is to certify
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Chapter One General Overview and the Background to the Study 1.0. Background Statement Arguably radio remains the most important electronic medium in developing nations such as Ghana. Radio is still an incredibly powerful medium for change in developing countries. It manages to reach vast audiences who live in regions where there is little internet or phone access and in many cases no electricity. There are many exciting new communication technologies being harnessed by NGO’s aid agencies and
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Sales Promotion and Management 4MMC7A8 Assignment: Sales Promotion Portfolio – Energy Drink Industry Module Leader: Richard West Student Name: Wei-Ting Chen (Kevin) Student ID: 13553522 Deadline of the resit: 09 July 2012 Content 1. Introduction3 2. Methodology3 3. Analysis4 3.1 Comparison of the different promotions4 3.2 Promotional Marketing Overview of Energy Drink5 4. Selected Promotion7 4.1 Promotion No.17 4.2 Promotion
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Vodafone-Mannesmann Case Questions Instructions: Prepare a typed solution of no more than six pages Use the questions below as a guide to your answer. The solution must be a recommendation‚ not a mechanical list of answers On the first page of your solution state: o the names and student numbers of your group members in alphabetical order o the name of the course (Advanced Corporate Finance) and the case (Vodafone) Deadline: Wednesday‚ April 6th‚ 2011‚ 18.55 Venue for delivery: E building
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PROLIFERATION OF MICRO-SCALE COMPANIES IN GHANA There is a growing recognition of the vital role micro-scale companies otherwise known as small and medium scale enterprises (SMEs) play in economic development. They are often described as job creators‚ the seeds which grow into big businesses and the fuel of national economic engines. Even in the developed industrial economies‚ micro-scale companies are very common and numerous and are the largest source of employment. It is therefore of no surprise
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culture Introduction to Ghana [pic] Prof Song Xian dao Lawrence Ampem Darko(王芳) B07 Contents • Geographical location and regions • History o Colonization o Post colonization • Politics • Economy • Education and languages Geographical Location and Regions [pic] Ghana is located in the western part of
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