Report structure: 1) Number of students who attended • Unfortunately‚ none of my buddies showed up for my meeting. A few of them provided me with excuses as to why they couldn’t show up and the rest just didn’t turn up. 2) Duration of meeting • I waited 30 minutes before leaving and I received some messages from a few of the buddies with excuses as to why they couldn’t make it during this time. 3) Main issues or discussions undertaken – as
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Easy group will be discussed in detailed. Part One 1. The overview of easyJet’s assets: 1.1 Physical assets easyJet is based at easyLand‚ a bright orange building adjacent to the main taxiway at Luton Airport. In an industry where corporate HQs are generally considered to be the ultimate status symbol‚ it is the very embodiment of the easyJet low-cost ethos. 1.2 Financial assets easyJet is founded by Stelios Haji-Ioannou and it is now a Public Limited Company. The main strength of its financial
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BUS6A2 - BUSINESS STRATEGY EasyJet Business Strategy Overview Berkay Dogan Emre Durmaz Hadrien Giry Deloison Valentine Kirgener de Planta 4569 Words. 1 Executive Summary This report will overview the industry EasyJet operates in‚ analyse its structure‚ macro environment‚ strategic group as well as the major strategic issues‚ business
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Assignment Brief Qualification Unit number - title -level BTEC Level 5 HND Diploma in Business Unit 19: Marketing Planning — Level 5 Student name Assessor name Asma Ahmed Dr Alex Pietrus Susan Simei-Cunningham Date issued Completion date Submitted on 22nd September 2014 12th December 2014 before 12.00 midday Assignment title easyJet’s Conquers The Market Learning Outcome Learning Outcome AC In this assessment you will have the opportunity to present evidence that shows you are able to: Task
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airline easyJet‚ one of the best low cost airlines in Europe; it will explain how easyjet use the right tools to succeed in the European market‚ using the best strategies. It will analyse this process with the use of PEST and SWOT‚ wich are two tools used for studying the company internally and externally. It will study easyjet’s key issues such as the relationship with business passengers‚ the various ways how it protects the environment and how it reduces the amount of oil used; finally easyjet will
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Member #3 Ann Chiang Short History of the Easy Jet: Easyjet is a successful example of a European no-frills airline‚ founded by the Cypriot Stelios Haji-Iaonnou in 1995‚ with the vision of creating a customer focused brand that would revolutionize the concept of air travel. More than fifteen years on‚ easy Jet is Europe’s leading airline‚ and the UK’s largest‚ carrying over 55m passengers a year. Customer knowledge of the company: EasyJet is a public limited company which falls under an oligopolistic
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....................................................................................16“If you don’t have a competitive advantage‚ don’t compete.” | Jack Welch | 1. INTRODUCTION A success history of the Europe’s second largest budget airline EasyJet began in 1995‚ when a young entrepreneur Stelios Haji-Ioannou leased two Boeing 737-200 aircrafts to initiate first routes from
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Executive summary This analysis indicates the structure of the airline industry according to the easyJet organization business situation in the late 1990s refer to Porter’s (1980) five competitive forces. It also demonstrates the reasons why the airline industry was attractive. Moreover‚ this case study evaluates the competitive advantages of easyJet. The structure of airline industry in the 1990s analysis Threat of entry According to the case (Kumar & Rogers‚ 2001)‚ in the early
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Executive Summary EasyJet is a European leading low-cost airline which established in November 1995. In 1998‚ easyJet achieved the first profit in its brief history. The success can be attributed to adopting an efficient management model‚ keeping high levels of customers’ willingness to pay and creating brand awareness. This article analyses the structure of the Europe airline industry and the attractiveness of the industry in the later 1990s according to Porter’s five competitive forces model.
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Low-cost airlines like Easyjet‚ have picked up some customers from their traditional competitors like BA (British Airways) or Air France‚ but have specially created a large traffic of induction (creating a new market). Easyjet operates in a different way to Ryan Air - its direct competitor in the market‚ which is targeting the leisure traveller for whom the ticket price is important. Easyjet has the same type of clientele for whom the ticket price was slightly less important and also business customers
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