competitors and drive long-term loyalty and customer value” (easyJet‚ 2014). By following this mission statement‚ easyJet has created a strong brand name for their company. Also‚ by making it easy to buy low fare tickets through their website‚ which has over one million visits everyday‚ and through mobile device applications‚ they have attracted people to the well-known easyJet brand and service offering. Apart from having a well-known brand name‚ easyJet understands that besides focusing solely on price
Premium London Gatwick Airport British Airways Human resource management
EasyJet Flybe Ryanair Financial Analysis [pic] ULMS701 2012 Is the domestic air travel boom over? Word Count : 1‚996 (excluding Table of Contents‚ Captions‚ Footnotes‚ Appendixes and References) Table of Contents 1. Introduction...............................................................................
Premium Airline London Gatwick Airport Low-cost carrier
factory can’t increase the price during this time.Bargaining lets you buy products at a cheaper rate *Internal Rivalry: Internal competation ‚easy jet fight against other airlines Threat of substitutes-this can be anything that can be a substitute to EasyJet or airline industry in general. For instance‚ another airline with even lower prices‚ consumers opting to use other modes of transport (trains for instance). When Heatrow was hit by that huge fog just before Christmas and no planes were flying‚ Eurostar
Premium Marketing Strategic management Marketing plan
Business Environment M2 INTRODUCTION In this task I will be comparing the challenges to my selected organisation and their business activities in the two different economic environments. Challenges in boom stage (1995-2008) In a boom stage‚ EasyJet goes to though challenges that may impact on their performance. When a boom in the economy occurs the main stages are high inflation‚ competition of labour and shortages of supply. The boom stage generates a high inflation; this is because of the
Premium Inflation Economics
Apply Porter’s Five Forces Model to easyJet Feedback Sheet This task asked you to apply Porter’s Five Forces model to analyse the competitive environment of easyJet. NB Given the nature of the competitive environment‚ the relative strength of the forces may differ over time – with some factors changing altogether. It is important that such analysis is undertaken regularly to ensure it reflects the current situation. We will now consider each of the forces in turn. • Rivalry among
Premium Airline Southwest Airlines Low-cost carrier
improve the method • Summarize and communicate key lessons learned to others • Recommend next project to further increase sigma level 1Condensed from Six Sigma Black Belt Training developed by Oriel Inc The Cause and Effect Diagram (a.k.a. Fishbone) By Kerri Simon When utilizing a team approach to problem solving‚
Premium Ishikawa diagram Six Sigma
CAVENDISH COLLEGE Strategic Marketing Management EasyJet Assessment – Task Two Lecturer: John Heather Danilo Gomes de Matos – Group C – DMS/MBA Date: 03/06/2008 List of Contents Company selection and background 4 Customer base 4 Product/Service 4 Target market 5 Financial information 5 1. External Analysis – Macro Environment 6 1.1 PESTEL Analysis 6 2. External Analysis – Micro Environment 12 2.1 Porters Five Force 12
Premium Low-cost carrier Customer service Airline
University of Nottingham “The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain” James Shrager MA Corporate Strategy and Governance 1 The Success of easyJet and Other Low Cost Airlines is Due to Their Focus on Pursuing A Pure Low Cost Strategy and the Subsequent Ruthless and Effective Management of their Value Chain By James Shrager 2007 A
Premium Airline Porter generic strategies Low-cost carrier
creativity through the art of fishbones fragments. Since more than two decades ago‚ an artist from the province of Fujian‚ China‚ Hanbing Li produce stunning artwork from discarded fishbones. Hanbing Li inspiration from traditional Chinese calligraphy‚ the fifty one year old man was using a variety of fishbones to disclose various patterns and landscapes. Once Hanbing Li graduated‚ majoring in arts and crafts at a university in China in 1989‚ he began experimenting with a fishbones in his work. "Since childhood
Premium Fish Fishing Food
recession to be competitive against Ryanair and Easyjet? Table of Contents 1. Introduction ………………………………………………………………………………………………….. 3 2. Methodology …………………………………………………………………………………………………. 4 3. Short History 3.1 British Airways ……………………………………………………………….……………………5 3.2 Easyjet and Ryanair………………………………………………………………………………..6 4. Prior to the Recession 4.1 British Airways ……………………………………………………………………………………..7 4.2 Easyjet …………….………………………………………………………………………………...8
Premium British Airways London Gatwick Airport Airline