2.1 Strategy EasyJet has adopted its business model from Southwest Airlines from the United states. It is adapted to the European market trough further cost-cutting measures. Important points in this business model are high aircraft utilization‚ short times on airport‚ charging for not needed extras and put much efforts in keeping the operating costs low. The key words in the strategy of Easy jet are “low price and no frill” based on Porter’s generic strategies (2.1.1) (appendix XX). This states
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new entrants has risen giving rise to fierce competition in the sector. It has become essential for the airlines to beat the competition for survival. Airlines employ various strategies to remain competitive. One of them is to give the price benefit to attract a large number of customers. Low cost fares can be a good strategy to attract new customers. During the initial years of the century this industry has already faced grave economic problems. Factors like economic downturn and rising fuel prices
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EasyJet has a unique geographical location because it was born in England. Britain is isolated on geographical conditions‚ across the sea with other countries in the European continents‚ so the aircraft is the most convenient mode of transportation. ‚ but lacking of traditional service. It is more suitable for students and ordinary income people. The development prospects of low-cost airline‚ like easyjet‚ are promising‚ the company is exploring in the dark‚ becoming a good business success stories
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despite a significant increase in passenger taxes and economic instability around the world. This is a very healthy figure which might grow within the next years as a result of more and more people flying by budget airlines and positive image of Easyjet. Net profit also significantly increased by 60.8 % comparing to last year which is a healthy figure and mainly a result of improved total revenue figure and can result in any future investments in order to generate more profits. Return on capital
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brand and the way the brand owner defines what the brand stands for overlap as much as possible. EasyJet derives the most from the perceived quality. “The perceived quality refers to; A customer’ opinion of a product’ value to him or her. It may have little or nothing to do with the product’s market price and depends on the product’s availability to satisfy his or her needs or requirements”1 Easyjet is really focusing on this aspect because they are expanding and they are already flying to 129 destinations
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Performance is the accomplishment of a given task measured against preset known standards of accuracy‚ completeness‚ cost‚ and speed. In a contract‚ performance is deemed to be the fulfillment of an obligation‚ in a manner that releases the performer from all liabilities under the contract. Performance is often considered as measurement of effectiveness of any company. Success in business depends first on an organization’s ability to analyze its financial standing and take essential corrective steps
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easyJet Business Model Analysis BMAN72801 EasyJet’s Business Model Analysis Table of Contents Executive Summary................................................................................................................................. 1 1. The Business Model of EasyJet ........................................................................................................... 2 1.1 Theory ............................................................................................
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7 9.BCG Matrix 7 10.Strategy position and selected strategy 8 11.Conclusion 11 12.Appendices 12 13.Reference 15 1. Introduction Easyjet Airline Company is a British airline headquartered at London Luton Airport which operating
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Medias and this is the one and only way for famous brands to maintain popularity. As the Internet become popular‚ many less famous brands make great progress because of digital channel. Meanwhile‚ big companies and brands also need to adopt their strategy to Internet advertisement as well. Hong Kong Ocean Park has been the master in this field. Marketing Revolution for Ocean Park Hong Kong Ocean Park begins digital marketing since 2002 and it’s much earlier than other big companies or famous brands
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Despite an increase in operating costs in 2010‚ Easyjet has achieved a remarkable performance compare to 2009. It has reinforced its position in short-haul travel aviation increasing its market share from 6.5% to 7.6%. Additionally‚ its total revenue per seat grew by 5.1&capacity measured in seat flown. Easyjet also managed to lower its underlying pre-tax loss increasing its cash-flow by million to million Table of Content Introduction I/ Easy Jet : General Overview II/ Comparison
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