Principles of Marketing: An Asian Perspective Marketing: Managing Profitable Customer Relationships 2 © 2012 Principles of Marketing: An Asian Perspective Chapter 1 Outline (CILO a) 1.1 1.2 Understanding the Marketplace and Customer Needs 1.3 Designing a Customer-Driven Marketing Strategy 1.4 Preparing an Integrated Marketing Plan and Program 1.5 3 What is Marketing? Capturing Value from Customers © 2012 Principles of Marketing: An Asian Perspective
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MCM-116: Marketing Management Session - 2 MARKETING QUOTE “Marketing takes days to learn. Unfortunately it takes a lifetime to master.” …Philip Kotler‚ US marketing guru TOPICS Impact of External & Internal Environment Product Vs Marketing Orientation Marketing Vs Selling What do people buy? The Demographic Environment: For marketers the main focus of study is population‚ because people make up markets. Census of India gives us a lot of information about people through statistics and demographic
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PROJECT REPORT OPERATIONS MANAGEMENT GUIDED BY: PRESENTED BY: Prof. T.T.NIRANJAN NITIN BANSAL 129278039 RANJAN SAHU 129278041 ROHIT MANGAL 129278053 SAURABH SINHA 129278057 Project Report On | | | | Taxonomy of Implementation Problems in VMI | | Contents Executive summary 3 Introduction 4 Under the typical business model: 4 Vendor Managed Inventory model: 4 Consignment Inventory: 4 Vendor Managed Inventory and Stakeholder’s Challenges
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Marketing Management – 1 Group Presentation on Breaker TE1000AVR Group - 6 www.hilti.com IIML‚ Noida‚ WMP‚ Term-3 | Group-6 | MM-1 1 Contents • • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing • • Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback
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Background of the Study Marketing plays a vital role in economic growth in the present global world. It ensures the planned economic growth in the developing economy where the scarcity of goods‚ services‚ ideas and excessive unemployment‚ thereby marketing efforts are needed for mobilization of economic resources for additional production of ideas‚ goods and services resulting in greater employment. Marketing stimulates the aggregate demand thereby enlarges the size of market. Marketing in basic industries
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brand name and symbol‚ which add to or subtract from the value provided by a product or service David Aaker Brand Equity Awareness Loyalty Quality Advertising Engagement WOM Community Association Transparency Responsive “Cares” Digital Marketing Overview 2014 Earlier Consumer Decision journey The Funnel Marketers have long used the famous funnel metaphor to think about touch points: Consumers would start at the wide end of the funnel with many brands in mind and narrow them down to a final
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Australia’s Digital Economy: Future Directions final report © Commonwealth of Australia 2009 This report is protected by copyright. Apart from any use as permitted under the Copyright Act 1968‚ and those explicitly granted below‚ all other rights are reserved. Except for the Commonwealth Coat of Arms and except where otherwise noted‚ this work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivativeWorks 2.5 Australia licence (the Licence). A copy of the Commons Deed
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Marketing Management International Perspective: 9-1 Case Study p u o r G n e m ’ o M AE U n i s e s i h c n a r F s e h Lunc Presenter: Agus David Ramdansyah Deborah Yang Tina Huang Outline Who is Mo’ men? Case study introduction Discussion Questions ? n e m ’ o M s i o h W Mo’ men Group Type: Restaurant Industry: Fast Food Founded: 1988 Founder: The Mo’ men Brothers Headquarter: Egypt Group Structures Mo’ men Group Non-Food Food Restauran t Chains Industrial Division Food Service
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MARKETING AND E-COMMERCE INDEX Student number B60/12-13 BUSINESS INFORMATION 2 E-MARKETING PLAN WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12 APPENDIX APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26 1/27 MARKETING AND E-COMMERCE Student number B60/12-13 BUSINESS INFORMATION IDEA This project is based in a business that is still
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Assignment 1 Introduction to e- marketing Assignment • Need to create a note on Flipkart e- marketing tactics covering the following – What are all the eMarketing Tactics that are being used? Please provide proof? • Search Engine Optimization | Pay Per Click Advertising | Social Media Marketing | Banner Advertising | eMail Marketing | Mobile Marketing • What else? – Does FlipKart need each of these tactics? Please give reasons which are related to FlipKart Business‚ Marketing‚ Competition‚ Customers
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