By Group 1 Brief Introduction of Ctrip By Group 1 Introduction A mainland China-focused travel agency‚ founded in 1999 and headquartered in Shanghai. Has 16 branch offices in Beijing and other major cities throughout China‚ currently employs more than 12‚000 people. Provides over 50 million registered members with comprehensive services including hotel reservations‚ flight ticketing‚ packaged tours‚ corporate travel management and so on. A leading hotel booking service center in China
Premium Tourism Strategic management Marketing
TOPIC 1. CAREER COUNSELING 2. CRISIS COUNSELING 3. SEX COUSELING Presented by: H.Rosemary 13SO1110 MSW CAREER COUNSELING INTRODUCTION: National Career Development Association (NCDA) conceptualizes career counselling as “one-to-one or small group relationship between a client and a counsellor with the goal of helping the client(s) integrate and apply an understanding of self and the environment to make the most appropriate career decisions and adjustments” . The primary focus is on helping the
Premium Counseling Career Rocket
............................................................................................... 9 Target markets ................................................................................................................................ 10 Marketing Strategy .......................................................................................................................... 12 Product Strategy
Free Mobile phone Marketing Smartphone
Major issues on FDI in Multi-brand retail 1) Cabinet decision – Distinct Indian Model with Safeguards for domestic stakeholders : FDI up to 51% only through government approval mode. Minimum investment of US $ 100 million of which at least 50% to be invested in backend infrastructure‚ which would include capital expenditure on the entire spectrum of related activities including cold chain infrastructure‚ food processing‚ refrigerated transportation‚ logistics. Retail sales outlets may be set up only
Premium Retailing Shopping mall Department store
Throughout the past 50 years‚ marketing has changed substantially with the development of science and technology. Since start of the age of information technology from as early as the 1960s‚ traditional marketing has been evolving into to a new form of marketing‚ E-marketing. E-marketing is the use of information technology in the processes of creating‚ communicating‚ and delivering value to customers‚ and for managing customer relationships in ways that benefit the organization and its stakeholders
Premium Marketing Internet Personal computer
control theory to Japanese industry. The difference between approaches to quality in USA and Japan: Deming and Juran were able to convince the top managers the importance of quality . Next 20 odd years‚ when top managers in USA focused on marketing‚ production quantity and
Premium W. Edwards Deming Management Quality assurance
“The major Problems and limitations of E-marketing in Bangladesh” 1.2 Rationale of the Study: I want to do this research as a part of my course curriculum of Research Methodology. I am doing major in marketing. So that is why I have selected this topic which has a good relation with my major. I strongly believe that the research will help me a lot for understanding the term E-marketing as well as how can I use the term in real life as a strong marketing tool. If I do the research‚ it may help
Premium Marketing
50 Years using the wrong model of TV advertising Robert Heath & Paul Feldwick University of Bath School of Management Working Paper Series 2007.03 This working paper is produced for discussion purposes only. The papers are expected to be published in due course‚ in revised form and should not be quoted without the author’s permission. 1 University of Bath School of Management Working Paper Series School of Management Claverton Down Bath BA2 7AY United Kingdom Tel: +44 1225 826742 Fax:
Premium Advertising Psychology Cognitive psychology
Assessment Item One (Individual assessment) Presentation of e-Marketing Plan Proposal Weighting 20% Due in tutorials during your scheduled presentation time (from weeks 4 to 6). Sign up will occur at the week 2 tutorials. There are two (2) options for this assignment‚ which underpin Assignment Two (e-Marketing Plan) You can select which of the following two options best suits you based on what you would like to get out of this unit in terms of how you apply the theory and concepts learned
Free Website Marketing Evaluation
E-MARKETING ENVIRONMENT IN PRESENT SCENARIO *Mr. Prashant Sharma (A.P‚ Mgt.Deptt. DIMS‚ Meerut.) *Dr.Gaurav Kaushik (HOD‚ Mgt.Deptt‚ DIMS‚ Meerut.) ABSTRACT E- marketing is popular nowadays worldwide. Through the help of Internet companies interested in selling goods and services can easily penetrate into the homes and offices of prospective buyers. Companies can measure their marketing related statistics easily and relatively inexpensively. Certain drawbacks such as information
Premium Management Marketing Strategic management