Preview

Marketing Ppt.

Good Essays
Open Document
Open Document
1450 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Ppt.
Marketing Management – 1 Group Presentation on

Breaker TE1000AVR

Group - 6

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

1

Contents
• • • • About Hilti Product Categories • TE 1000-AVR breaker SWOT Analysis of the product Pricing

• •

Competition • New product launches by Hilti (TE 1500) Final analysis • Cost Analysis & Cost comparison • Value Proposition w.r.t. Positioning • Challenges with the existing market • Major concerns/challenges we need to address Feedback

•

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

2

About Hilti
• Headquartered in Schann, Liechtenstein (near Switzerland) • In India since 1997, an ISO 9001 company, with over 400 people • Constantly strive to change the way construction is done in India • Bringing world class state-of-art technology • At your door step • Providing sound technical advice/

• Develops, manufactures, and markets products for the construction and building maintenance industries, primarily to the professional end-user • Products: • Primarily - Hammer drills, firestops, & installation systems
• cordless electric drills, heavy angle drills, laser levels, power saws, and fasteners • Known for Power tools and firestops www.hilti.com IIML, Noida, WMP, Term-3 | Group-6 | MM-1

3

Product Categories
• Measuring systems • Drilling & Demolition Systems • TE 1000-AVR breaker • Cordless & Cutting Systems • Diamond Drilling & Cutting Systems

• Screw fastening Systems • Direct Fastening Systems
• Anchor Systems • Firestop & Foam Systems

www.hilti.com

IIML, Noida, WMP, Term-3 | Group-6 | MM-1

4

TE 1000-AVR breaker
• Applications • Demolition of conrete and masonry, working at floor level or below waist level for professionals from civil, electrical, plumbing, waterproofing, rennivation & demolition trade • Removal of tiles, back fill (eg. Soil, cinder) & old coatings from floor • Roughening of concrete floor surfaces (bushing) before application of
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Good Essays

    Northern Tool Case Study
    • 304 Words
    • 2 Pages

    Northern Tool Case Study

    Northern Tool began as a catalog business, but soon grew to store locations in 19 states. Offering a wide variety of products, Northern Tool focuses its business on the home improvement and offers its brands to homeowners, builders, and large businesses. Whether you are a homeowner looking for a pressure washer or an industrial-sized business in need of air compressors, Northern Tool will have what you need to get the job done. From generators and power tools to trailers and towing supplies, Northern Tool offers the best products at some of the most affordable prices. Some of the brands offered by Northern Tool include DeWalt, Brigs & Stratton, and Bosch. Regardless of your occupation, if you need a tool to get repair something, you will find it at Northern Tool.…

    • 304 Words
    • 2 Pages
    Good Essays
    Read More
  • Good Essays

    Langley Alloys Analysis
    • 721 Words
    • 3 Pages

    Langley Alloys Analysis

    The services we offer include manufacturing of forged bar as well as custom shape forgings, the ability to deliver high standard machining and the production of sand castings. Stock control and order processing is managed by a fully integrated computer system that links to product inspection and item production. A new CNC-controlled Hydmech, Kasto machines and six fully automated band saws are incorporated for precise…

    • 721 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Bunnings Marketing Mix
    • 2322 Words
    • 10 Pages

    Bunnings Marketing Mix

    They are a leading retailer of home and garden improvement products and a major supplier of building materials to trade.…

    • 2322 Words
    • 10 Pages
    Good Essays
    Read More
  • Good Essays

    Home Depot Business Analysis
    • 717 Words
    • 3 Pages

    Home Depot Business Analysis

    Diversification of products and services and the wide network of stores improve sales and increase profitability. 40,000 different products falling into four categories mainly plumbing, electrical and kitchens; hardware and seasonal; building materials, lumber and millwork; and paint and flooring. In addition the company offers installation services. Installations are performed by pre-screened independent contractors. With the large number of stores if an item is out of stock at one location it can be shipped in from another many located in the same geographic area.…

    • 717 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Summary: High End Segment Analysis
    • 1771 Words
    • 8 Pages

    Summary: High End Segment Analysis

    We now review Ideal Position Expectations. Performance is 8.9 and Size is 11.1. Performance and Size are the most important buying criteria at 43.0%. Ideal Age = 0.0 is 29% in importance. This means consumers want the newest product possible in the high end segment. Reliability is 19% in importance with MTBF between 20,000 and 25,000 hours. A company should never increase MTBF over the maximum number, in this case 25,000 because the money spent is just wasted. The price of the High End Product is between $30.00 and $40.00. Price is the least important criteria in the high end segment at only 9%.…

    • 1771 Words
    • 8 Pages
    Better Essays
    Read More
  • Powerful Essays

    Team Andrews Memo 1
    • 959 Words
    • 3 Pages

    Team Andrews Memo 1

    Our strategy is to focus on products Adam (High end), Aft (Performance), and Agape (Size) because these products have the greatest segment growth rates according to the industry reports. This strategy is known as the “Niche Differentiator”. In line with this strategy, we expect to gain a competitive advantage by continually increasing product performance and decreasing product size. Products Adam, Aft, and Agape will be priced on the higher end in order to keep our products up to date and innovative.…

    • 959 Words
    • 3 Pages
    Powerful Essays
    Read More
  • Satisfactory Essays

    Tool Up Business Plan
    • 451 Words
    • 2 Pages

    Tool Up Business Plan

    Established in 1976, Tooled Up is an online retailer offering DIY supplies and great quality tools at affordable rates. They stock thousands of tools from proficient brands like Bosch, Hitachi, Stanley, Black & Decker, Panasonic, Hozelock, Dewalt, Maglite and many more to do any kind of professional job. Whether you want to do simple plumbing in your house or if you are involved in any building trade, Tooled Up has everything that you want. Ensure that you grab our exclusive Tooled Up promotional code for less expensive DIY tools.…

    • 451 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    The Home Depot, Inc. Market Trends
    • 1269 Words
    • 4 Pages

    The Home Depot, Inc. Market Trends

    Production of technology and/or any equipment that may facilitate a project or job has been a part of the marketing for The Home Depot. Now…

    • 1269 Words
    • 4 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Case Study
    • 2404 Words
    • 8 Pages

    Case Study

    Commercial and Consumer Equipment – equipment related to lawn and ground care, residential needs, golf and turf, and commercial operations;…

    • 2404 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Black and Decker
    • 2873 Words
    • 12 Pages

    Black and Decker

    Gary DiCamillo, Black and Decker’s president of power tools for United States, is reviewing the most recent sales records and figures indicating the professional tradesmen segment’s market share in his office. The research findings are not looking good and surprisingly, he didn’t expect otherwise. It has been almost a decade that this segment is in the bottom half of brand perception. There has not been any more vital time to understand the cause of this setback. This urgency lead him to ask Joseph Galli, the vice president of sales and marketing at Black and Decker, to conduct a thorough research to develop a marketing plan for the year 1991/1992. The new plan is developed to target the major problem in the Professional Tradesmen segment: Low market share among comparatives and no profitability. After a detailed situation and consumer analysis and evaluating the alternatives, John Galli concluded that professional tradesmen segment needs to be repositioned.…

    • 2873 Words
    • 12 Pages
    Good Essays
    Read More
  • Powerful Essays

    home depot
    • 1340 Words
    • 7 Pages

    home depot

    Some of the products the company offer are: hardware, plumping, electrical, building ,materials, lumber, paint and…

    • 1340 Words
    • 7 Pages
    Powerful Essays
    Read More
  • Powerful Essays

    Messay Final
    • 8131 Words
    • 44 Pages

    Messay Final

    To engage in the activities of surveying and designing of transportation works. The company has now diversified its activities to include design of buildings, water works and other civil engineering works.…

    • 8131 Words
    • 44 Pages
    Powerful Essays
    Read More
  • Good Essays

    clinker over-sintering in rotary kiln calcining zone
    • 510 Words
    • 3 Pages

    clinker over-sintering in rotary kiln calcining zone

    Great Wall Company is a professional machine manufacturer with more than 50 years' experience, which specializes in manufacturing all kinds of large and medium sized heavy industry machines. The company not only has established system of designing, testing, inspecting and measuring, but also all kinds of modern production equipments, such as casting , heat treating, welding, machining and so on .The production equipments include φ10m～φ2.5m large sized vertical lathe group, Φ10m～Φ3.2m large sized gear-hobbing machine group, XK2755×200/ 25×20 numerically controlled portal boring-milling machine with fixed beam, large size numerically controlled heavy veneer reeling machine, φ6.3×20m cylinder lathe, 6m×6m×16.5m electrical heating automatic annealing furnace, six 150 tons Lincoln welding production line etc. The company has passed the system attestation of ISO9001:2008.…

    • 510 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Amir Naguib Resume
    • 714 Words
    • 3 Pages

    Amir Naguib Resume

    Site 's Workshop Engineer and Technical office coordinator. Establishing the maintenance schedule and ensuring the safe operation of each machine. Responsible for Heavy Equipment in the site and repairing the Electrical and Mechanical errors. Reporting the Root Cause Analysis to the head office and providing technical recommendations. Commissioning the Machines and ensuring their optimal productivity. Capable of the heavy lifts by doing the professional lifting plan. Recommended spare parts planning. Training and leading the newly hired engineers, and ensuring their discipline at work. Worked on Drilling Rigs (Soilmec), Cranes (Grove and Link belt), Loaders (CAT and Hitachi), Generators (Volvo and John Deere), Compressors (Atlas copco) and Pavers (Dynapac and Vogele).…

    • 714 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Notes on Collaborative Consumption
    • 286 Words
    • 2 Pages

    Notes on Collaborative Consumption

    * Product service systems – ideal for high idle capacity e.g. power drill what you need is a hole not a drill; rent a drill…

    • 286 Words
    • 2 Pages
    Satisfactory Essays
    Read More