E-Marketing Plan

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MARKETING AND E-COMMERCE

INDEX

Student number B60/12-13

BUSINESS INFORMATION

2

E-MARKETING PLAN
WEBSITE PRESENCE E-MAIL MARKETING ONLINE PR ONLINE ADVERTISING SEO & SEM BLOG MARKETING SOCIAL MEDIA MARKETING MOBILE MARKETING MULTIMEDIA MARKETING 4 5 6 7 8 9 10 11 12

APPENDIX
APPENDIX GLOSSARY PLATFORMS AND TOOLS REFERENCES 13 23 25 26

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MARKETING AND E-COMMERCE

Student number B60/12-13

BUSINESS INFORMATION

IDEA

This project is based in a business that is still dummy, a branding agency. The main object of this project is to create the image of this new business and manage it on the web. For this proposal is necessary to build a firm image focused on the customer needs and answering what it seeks.

DESCRIPTION Mission By little details and distinctions are the giant brands well-known, and this is the reason why we exist. To create, develop and manage a concrete, hard and distinctive image for every single business, to reach the success. Vision To be the branding agency that manages the image of the most relevant companies in the market, which ones will have followers before customers. Becoming their image in their most valuable asset.

OBJECTIVES To create a visible and strong image of the company on the web. To reach our potential clients. To become a leader in the communication sector.

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MARKETING AND E-COMMERCE

Student number B60/12-13

TARGET AUDIENCE

Products, services, companies or ideas that wants to detach in the super-saturated market.

BRIEF ANALYSIS

As this business is still dummy, it’’s not possible shown the new e-marketing plan’’s proposal. 1 Website presence. 2 E-mail marketing. 3 Online PR. 4 Online advertising. 5 SEO. 6 Blog marketing. 7 Social media marketing. 8 Mobile marketing. 9 Multimedia marketing.

to

analyse

the

current situation and it marketing plan. But in this report will be

*There are some words written in gray, this words are explained in the Glossary (See in appendix)

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MARKETING AND E-COMMERCE

E-MARKETING PLAN

Student number B60/12-13

WEBSITE PRESENCE Nowadays, to has a corporative website is essential for companies. As a basic presence on the web and business presentation card, is the minimum platform that an organization has to have on the web. The beginning. According to Email Marketing Blog (2012) and it survey done in Germany, Website was the most used channel for marketing by 89% of the sample (German marketing executives). The website is basically a portal where customers can find out about basic aspects of the company and provide ways to contact. Given it need and importance, it business has to have one. The MR.OINK!’’s website is purely informative, just have information about the company identity, services that provides and contact for clients and media (all the web is really simple now, above all the Press room, but will be better when the brand agency have more budget to invest and more experience). Also, to offer business information there are also programs that allow your business to create your own online business card and show the different platforms where you are on internet (as ““About.me”” or ““Dooid.me””). The website URL is: http://mroink.weebly.com/ Tools: Weebly (web pages creator) and About.me (business presentation card) Goals: To have presence on the web and offer the possible client a platform where it can know and contact us. Website pictures and about.me online business card: See appendix

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MARKETING AND E-COMMERCE

Student number B60/12-13

E-MAIL MARKETING The mailing is a basic tool from the internet, used for business and personal uses. According to Email Marketing Blog (2012) and it survey done in Germany, e-mail was used for marketing by 82%, just behind website in popularity (89%). And also, the 53% of the sample had planned to increase the investment in the e-mail budget than in any other platform from the internet. Then, the main reasons why a...
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