IMC Business Report | | For eighty years‚ in over forty different countries‚ Durex condoms are exceptionally known as the condoms of durability‚ reliability and excellence. | Written by: | Julie DoGeoff GilbertAnthony BoutrosJacqueline Tompkins | | Contents INTRODUCTION 3 FUNDAMENTAL DECISIONS 4 Positioning 4 IMPLEMENTATION DECISIONS 6 Mixing Elements 6 Creating Messages 6 Selecting Media 6 Establishing Momentum 6 OUTCOMES 7 Enhance Brand Equity 7 Affecting Behaviour
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Durex Marketing Plan Market Summary The Durex brand is well known and well trusted. So was the company’s marketing strategy. Condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour. For an older target group‚ the relevancy of Durex products wanes. This group is in a different life phase and has different sexual needs. Most people over 35 are married or in long-term relationships and therefore use other protection. While brand name recognition in this
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Temperature Co-fired Ceramic(LTCC) basic information included Low Temperature Co-fired Ceramic(LTCC) definition classification application industry chain structure industry overview; international market analysis‚ China domestic market analysis‚ Macroeconomic environment and economic situation analysis‚ Low Temperature Co-fired Ceramic(LTCC) industry policy and plan‚ Low Temperature Co-fired Ceramic(LTCC) product specification‚ manufacturing process‚ cost structure etc. then statistics Global and
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View Report Details [Global Pest Control Service Market: Trends and Opportunities (2013-2018)] View Report Details Scope of the Report The report titled “Global Pest Control Service Market: Trends and Opportunities (2013-2018)” analyzes the potential opportunities and significant trends in the pest control industry. The report also provides detailed analysis of the global pest control market‚ with data of regional markets such as –North America‚ Europe‚ and Asia Pacific. The report
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Table of Contents 1. Introduction 2. PESTEL Analysis 2.1. Political Analysis 2.2. Economic Analysis 2.3. Social Analysis 2.4. Technological Analysis 2.5. Environmental Analysis 2.6. Legal Analysis 3. Porter’s 5 Forces Analysis 3.1. Threat of New Entrants 3.2. Threat of Substitutes 3.3. Bargaining Power of Suppliers 3.4. Bargaining Power of Customers 3.5. Competitive Rivalry 4. Four Strategic Recommendations 4.1. Diversification Type 4.2. Diversification Process 4.3. Differentiation
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"Alpha Olefin Market By Type (1-Butene‚ 1-Hexene‚ 1-Octene‚ 1-Decene‚ 1-Dodecene 1-Tetradecene‚ C16-18‚ C20)‚ & Applications (LLDPE‚ HDPE‚ Detergent Alcohols‚ Synthetic Lubricants‚ Polybutene-1‚ AOS‚ & Others) - Global Trends & Forecast To 2018"‚ defines and segments the global alpha olefin market with analysis and forecasting of the global volume and revenue. Alpha olefin demand will grow with a CAGR of 4.2% from 2013 to 2018 and reach 4.6 million metric tons. Browse 84 market data tables and
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applications and industry chain structure. Global market analysis and Chinese domestic market analysis are provided with a focus on history‚ developments‚ trends and competitive landscape of the market. A comparison between the international and Chinese situation is also offered. The report also focuses on development policies and plans for the industry as well as a consideration of a cost structure analysis. Capacity production‚ market share analysis‚ import and export consumption and price cost production
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Snack Pellets Market by Type (Potato‚ Corn‚ Rice‚ Tapioca‚ Mixed Grain and Others) & by Geography - Global Trends and Forecasts to 2019 Report by Markets And Markets Snack pellets are semi-finished expandable snack that are manufactured using extrusion process. These are available in multiple forms‚ shapes‚ flavors‚ and textures. Hot air expansion and hot oil frying are two of the most commonly used methods for the conversion of snack pellets into finished ready-to-eat form. Conversion of
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Framework to Assess Market Potential Africa Table of Contents Need for Market Potential Assessment in Africa The Assessment of Market Potential Framework Case Study - South African Steel Sector Our Regional Experience in Africa Case Studies – Additional Examples of Regional Expertise Subject Matter Experts Copyright © 2011 Grail Research‚ LLC 2 Need for Market Potential Assessment in Africa Africa is poised for growth due to expected economic development‚ global
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Ansoff matrix presents the product and market choices available to an organisation. The Ansoff matrix is also referred to as the market/product matrix in some texts. Some texts refer to the market options matrix‚ which involves examining the options available to the organisation from a broader perspective. The market options matrix is different from Ansoff matrix in the sense that it not only presents the options of launching new products and moving into new markets‚ but also involves exploration of possibilities
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