"Durex microenvironmental factors" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Powerful Essays

    Microenvironmental factors are “The factors close to the company that affect its ability to serve its customers” [principles of marketing]. The microenvironmental factors that affected the introduction and sale of the Toyota Prius were it customers‚ competitors and publics. Customers are anyone who buys or rents from the company. Customer are the most important microenvironmental factor that affect company as they survive on meeting the wants and needs of the customer and failure to do so will result

    Premium Plug-in hybrid Renault Electric vehicle

    • 1582 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Durex

    • 1099 Words
    • 5 Pages

    power brands‚ with ‘Durex’ as one of its major brands included in the sexual wellbeing category. The following report will assess Phase 3 – suppliers and intermediaries‚ environment and observers. Significant attention will be allocated to the supplier alternatives‚ the supply chain‚ government actors and environmental impacts on supply with relation to Porter’s 5 forces (Supplier power) and Porter’s supply chain analysis.It must be noted that Reckitt Benckiser manufactures ‘Durex’ products internationally

    Premium Condom

    • 1099 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Durex

    • 524 Words
    • 3 Pages

    morning everyone‚ I will talk about promotion of Durex condom. My presentation will divided into 2 parts: First‚ I will use STP strategy to analyze the general direction of Durex promotion‚ Second‚ I will focus on the concrete measures Durex used to promote it condoms. Segmentation: We all know the market segmentation is a very important point in promotion‚ since it help the company to decide and conduct the best promotion strategy. As for Durex condom‚ it has a very clear segmentation that its

    Premium Marketing Condom

    • 524 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Durex Marketing

    • 1704 Words
    • 7 Pages

    1 Executive Summary DASH Communications Co. is confident that our sales and promotion campaign for Durex consumer products will not only set Durex apart from the competitors‚ but also increase over all sales numbers on a very limited budget. Our executive plan includes a three step process that one‚ aim at increasing awareness of Durex Condoms among single males‚ age eighteen to thirty-four. Two‚ strive to highlight the diverse and brand-unique product innovations that focus on user pleasure

    Premium Condom

    • 1704 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Durex

    • 1886 Words
    • 8 Pages

    ------------------------------------------------- Dear 2013 Commercial Law Students: ------------------------------------------------- ------------------------------------------------- To provide you with some guidance in relation to preparing answers to legal problems‚ below are the following: ------------------------------------------------- ------------------------------------------------- - A past exam question in this course‚ which was also set as an assignment in a previous year;

    Premium Contract Law Tort

    • 1886 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    Marketing Analysis - Durex

    • 3440 Words
    • 14 Pages

    ID: 0706335 Contents: 1. Introduction 1. Overview 2. Why Durex? 1. Financial performance 2. Market share 3. Brand strength 4. Speed of international expansion 2. The Marketing Environment 1. The Micronenvironment 1. Threat of substitute products 2. Threat of competitive rivalry 3. Threat of consumer bargaining power 4. Threat of supplier power 5. Threat of new entrants 2. The Macroenvironment 1. Political factors 2. Economic factors 3. Social forces (culture) 4. Technological forces 3. The Marketing

    Premium Condom Brand Brand management

    • 3440 Words
    • 14 Pages
    Best Essays
  • Satisfactory Essays

    Durex Proposed Strategy

    • 1017 Words
    • 5 Pages

    as the strategic issue because of Durex should improve it in order to made their condom product more productivity | Priority 4: Variety of condomThe variety of condom considered as the success factor of Durex. Therefore‚ Durex should concern this factor as their competitive advantage. | Urgency LOW Variety of condom In general‚ Durex condom has been label as the world quality of the finest condom. Hence‚ the unique competitive advantage leads the Durex brand name among worldwide. However

    Premium Trademark Condom Brand

    • 1017 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    1. What microenvironmental factors affect the introduction and sale of the Toyota Prius? How well has Toyota dealt with these factors? The Company: The company has expended plenty of money on R&D and marketing of the Prius. Why? Toyota expects the Prius to set the table for the entry of a line of hybrids from mini-compacts to luxury vehicles. Thus‚ the car is an important component of company strategy. To successfully introduce the Prius and build this new line of vehicles will require coordination

    Premium Sales Hybrid electric vehicle Marketing

    • 539 Words
    • 3 Pages
    Good Essays
  • Best Essays

    Durex Business Report

    • 2807 Words
    • 12 Pages

    IMC Business Report | | For eighty years‚ in over forty different countries‚ Durex condoms are exceptionally known as the condoms of durability‚ reliability and excellence. | Written by: | Julie DoGeoff GilbertAnthony BoutrosJacqueline Tompkins | | Contents INTRODUCTION 3 FUNDAMENTAL DECISIONS 4 Positioning 4 IMPLEMENTATION DECISIONS 6 Mixing Elements 6 Creating Messages 6 Selecting Media 6 Establishing Momentum 6 OUTCOMES 7 Enhance Brand Equity 7 Affecting Behaviour

    Premium Brand Sexual intercourse Human sexuality

    • 2807 Words
    • 12 Pages
    Best Essays
  • Good Essays

    Durex Marketing Plan

    • 2366 Words
    • 10 Pages

    Durex Marketing Plan Market Summary The Durex brand is well known and well trusted. So was the company’s marketing strategy. Condoms are most used by the 16 to 35 age group – a group most at risk in terms of sexual behaviour. For an older target group‚ the relevancy of Durex products wanes. This group is in a different life phase and has different sexual needs. Most people over 35 are married or in long-term relationships and therefore use other protection. While brand name recognition in this

    Premium Condom Sexual intercourse HIV

    • 2366 Words
    • 10 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50