(referred to as the “philosophy”) of Dunkin’ Donuts came straight from the founder: : "Make and serve the freshest‚ most delicious coffee and donuts quickly and courteously in modern‚ well-merchandised stores.” Today‚ because 100% of the 10‚000+ Dunkin’ Donuts stores located around the world are franchisee-owned and operated‚ each individual Dunkin’ Donuts store could have its own mission statement. But as the parent company of the Dunkin’ Donuts franchise‚ Dunkin’ Brands has 12 Values and Principles
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Direct marketing is an interactive marketing system that uses one or more media to effect a measurable response or transaction at any location. Direct marketing‚ especially electronic marketing‚ is showing explosive growth. Direct-mail marketing means sending an offer‚ announcement‚ reminder‚ or other item to an individual consumer. Using highly selective mailing lists‚ direct marketers send out millions of mail pieces each year—letters‚ flyers‚ foldouts‚ and other “salespeople with wings.”
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Case Study Report Dunkin Donuts : Betting Dollars on Donuts ------------------------------------------------- Submitted By ------------------------------------------------- Group Members: -------------------------------------------------
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Section: 02 Q 1: What is the difference between direct marketing and direct selling? Answer: Direct Marketing; definition‚ “The total of activities by which the seller‚ in effecting the exchange of goods and services with the buyer‚ directs efforts to a target audience using one or more media (direct selling‚ direct mail‚ telemarketing‚ direct-action advertising‚ catalogue selling‚ cable TV selling‚ etc.) for the purpose of soliciting a response by phone‚ mail or personal visit from a prospect
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Database Marketing Methods Getting database list can be fairly straightforward if they have their own customer. But even then‚ Citibank Singapore may have to develop more sources to obtain additional customer data about your customers. Here are some of Citibank in-house records collected that can be used to develop the customer database: Sales Receipts/Invoices/Order Forms These documents give Citibank the following information of customer buying behaviour: date of last purchase‚ dates of all
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and overseas stores now constitute almost one third of Starbucks’ stores.The company planned to open a net of 900 new stores outside of the United States in 2009‚ but has announced 300 store closures in the United States since 2008. Dunkin Donuts Dunkin’ Donuts is an American global doughnut company and coffeehouse chain based in Canton‚ Massachusetts. It was founded in 1950 by William Rosenberg in Quincy‚ Massachusetts.Their logo is two D’s side by side in orange and hot pink. The company primarily
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Dunkin’ Donuts Case 1- The coffee industry in which Dunkin’ Donuts and Starbucks are competing is highly competitive industry. The threats from new entry is high because there is no entry barriers‚ the threats from rivals is high because the main competitors are aggressive in trying to attract the customers even the small baking stores. However‚ Dunkin’ Donuts has a superior position because of its high quality products‚ the perception of being simple and easy to get‚ accessibility‚ and strong
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Journal article report An experiential‚ social-network based‚ approach to direct marketing By Palmer Adrien Mainstream print and broadcast media have faced major challenges in the recent years‚ with many newspapers facing closure and television channels suffering shortfalls in revenue. Audiences and attention is shifting to online channels. The proliferation of low-cost internet access opened up opportunities for companies to deal directly with millions of individual customers in a way that was
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loose and intact cargo handling). In view of the company’s rapid business growth for the past 3 years‚ there is a need to continue the momentum of business expansion. Thus‚ this marketing plan will outline the situational analysis‚ marketing initiatives with emphasis on database and telemarketing plus a proposal of a direct mail campaign to acquire new customers for SKYwalker Express. MISSION‚ VISION & VALUES Mission • We are a local team of empowered people that connects business
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Direct-Mail Advertising As consumers‚ we are often bombarded with different types of advertisements each day. Whether it’s by television‚ newspaper‚ billboards‚ or the internet‚ advertising has reached us one way or another. Yet‚ a majority of the ads that we encounter are often meaningless and uninteresting‚ because of the fact that these ads are meant to reach a certain target audience. This perception seems to change‚ however‚ when we look inside our mailboxes‚ pick-up our telephone
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