Mgt Group Case Study Report (Dunkin Donuts) - Wasif

Topics: Dunkin' Donuts, Coffee, Doughnut Pages: 12 (3504 words) Published: December 1, 2012
Case Study Report
Dunkin Donuts : Betting Dollars on Donuts

Submitted By
Group Members:

Firstly, we thank almighty Allah for successful completion of the project. We are really grateful to course instructor Professor Abdur Rab, Faculty of BBA Program, North South University for all kinds of informative information and valuable advice. We are also very grateful to the group members who helped in preparing this project.  

Executive Summary

Dunkin' Donuts is a business in food retail. They are the world's largest coffee and baked goods chain. Dunkin’ Donuts have been in business since 1950 and have been franchising since 1955. This franchise serves more than 2 million customers a day. Dunkin' Donuts sells 52 varieties of donuts and more than a dozen coffee beverages as well as bagels, breakfast sandwiches and other baked goods. It is important to look at consumer usage and future trends before entering into the market. Dunkin Donuts is part of the snack shop market. The snack shop market had almost 10 billion is sales worldwide in 2003 alone. Snack shops have an advantage because they are popular among all consumer groups. Dunkin’ Donuts has retained a consistent database of customers, while also gaining additional consumers through the progression of time and emergence of newer markets. The report discusses task environment that Dunkin’ Donut operates in. It describes the competitive environment and its customer base. The company follows different competition strategies and has goals to achieve through them. We also discuss the external environment of the company which includes the socio-cultural environment and the global environment. The environmental effects of Dunkin’ Donuts is also discussed. We describe the degree of change and complexity and the effects of competitive rivalry. Lastly, we analyze the Porter’s Five Forces in terms of the industry Dunkin’ Donuts operates in.

Table of Contents

Contents Page Number

1) History 6 2) Dunkin’ Donuts, At-A-Glance 6 3) Mission Statement 7 4) Product 7 5) Coffee Leadership 8 6) Strategic Growth 9 7) Culinary Excellence 10 8) Dunkin’ Donut (DD) SMART 11 9) Task Environment 13 10) Consumers 14 11) General Environment...
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