Dunkin

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The original mission statement (referred to as the “philosophy”) of Dunkin’ Donuts came straight from the founder:

: "Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores.”

Today, because 100% of the 10,000+ Dunkin' Donuts stores located around the world are franchisee-owned and operated, each individual Dunkin’ Donuts store could have its own mission statement. But as the parent company of the Dunkin’ Donuts franchise, Dunkin’ Brands has 12 Values and Principles that the company believes should guide the decisions of everyone associated with Baskin-Robbins retail outlets, and lead all Dunkin’ Donuts franchisees to success. The Dunkin’ Brands Values and Guiding Principles are:

”Our Values
Honesty - Embrace the truth about oneself and the world. •Transparency - Demonstrate openness and vulnerability.
Humility - Acknowledge own mistakes and commit to learning. •Integrity - Say what you think and do what you say.
Respectfulness - Honor the dignity, inclusion, and diversity of others. •Fairness - Do what is right based on common principles. •Responsibility - Make yourself accountable to the community. Our Guiding Principles

Leadership - Responsibility with passion at every level. •Innovation - Excellence in everything we do.
Execution - Ownership and accountability for results, success and failure. •Social Stewardship - Demonstration of good corporate citizenship and responsibility to all constituencies. •Fun - Approach every challenge with enthusiasm, energy and excitement... celebrate every step of the way!

Our Mission

Throughout our company’s planning, we always keep the customer’s interests in mind. We frequently refer to our mission statement: Increase Customer Satisfaction and Loyalty by providing the Fastest and most Accurate Service, the Freshest Products, in the Friendliest and Cleanest Environment. We accomplish this through...
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