Revision of DTM for chapter 1 & 2 Function of physical distribution management and distribution channels 1) Definition of physical distribution management – Used in manufacturing and commerce to describe the broad range of activities concerned w/ the efficient movement of finished products from end of production line to consumer. * Emphasizes the flow of materials from the point of manufacture industrial user * Implies the control of the flow End consumers Products supply > Warehousing
Premium Marketing
IMPORTANCE OF CHANNELS OF DISTRIBUTION A. There are hundreds of thousands of marketing intermediaries whose job it is to help move goods from the raw-material state to producers and then on to consumers. 1. MARKETING INTERMEDIARIES are organization that assist in moving goods and services from producer to industrial and consumer users. a. They are organizations (formerly called "middlemen") in the middle of a series of organizations that join together to help distribute goods. b. A CHANNEL OF DISTRIBUTION is
Premium Retailing Online shopping
A STUDY ON DISTRIBUTION CHANNEL AT PEPSICO Submitted in partial fulfillment of the requirement for the award of degree In Post Graduate Diploma in Management Submitted by MD. FARUQUE ANSARI 09/KA/NHLI/PGDM/FT/B/045 Under the guidance of MR. T. SIDDHARTH
Premium Pepsi Coca-Cola Marketing
Functions and types of channels of distribution * Functions; reconcile the needs of producers and consumers‚ improving efficiency‚ improving accessibility and providing specialist services * Consumer Channels; producer direct to consumer‚ producer to retailer to consumer‚ producer to wholesaler to retailer to consumer‚ producer to agent to distributor to wholesaler to retailer to consumer * Industrial Channels; producer to industrial customers‚ producer to agent to industrial customer
Premium Marketing
istr2011 PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX ------------------------------------------------- GROUP MEMBERS- * ------------------------------------------------- ARSHLEEN KAUR * ------------------------------------------------- NISHANT SINGH * ------------------------------------------------- ROMA * ------------------------------------------------- SEEMA SHEKHAWAT * -------------------------------------------------
Premium Pepsi Marketing Coca-Cola
Internet as an Insurance Distribution Channel- An Empirical Study Jaya Nema Sr.Faculty‚ LNCT-MER‚Indore Introduction After the liberalization of Indian economy various reforms has been made in the insurance sector which has finally opened the gate of this industry for private sector companies. This has brought changes not only in the design of the products available in the market but also the manner in which they are marketed. There is
Premium Insurance Marketing
Research on Pharmaceutical Channel Distribution 2013 Medhad Nasser Chowdhury 082735530 4/30/2013 MKT 450.1 Faculty Members: Shahed Hussain The New Era A journey through the pharmaceutical channel system in Bangladesh Abstract The aim of the study is to analyze the changes that took place in Bangladesh Pharmaceutical Industries Channel system in the past decade. The current scenario of the pharmaceutical Industry in Bangladesh and external effects that might bring in
Premium Marketing Pharmaceutical industry Supply chain
Direct marketing as a channel of distribution Direct marketing is the direct selling of products to the consumer. Examples: telesales‚ e-commerce‚ vending machines and direct mail Advantages * Because there is no intermediaries‚ the businesses does not have to share so much of its profit * Firms can have direct control over their marketing * Developments in e-commerce‚ which means that this channel of distribution is growing in popularity among customers * Direct marketing can
Premium Marketing
So‚ Tata Motors needs to set up an efficient distribution system so that the products reach its consumers. In case of some perishable food products‚ physical distribution is a very important part of the whole business. The transportation of "Amul Butter" to the stores that sell "Amul Butter" is a big challenge. While transportation‚ the butter has to be stored properly‚ so that it does not get contaminated. To completely understand physical distribution‚ consider the case of "Amul Butter". Amul is
Premium Marketing Transport Inventory
Pricing strategy and Channel Distribution. Strayer University Author Note Silp Dhanasin‚ Master of Business Administration‚ Strayer University Correspondence concerning this article should be address to Silp Dhanasin‚ Master of Business Administration‚ Strayer University‚ 500 Redland Ct#100‚ Owing Mills‚ MD 21117 Abstract Gravity Co.‚ Ltd is a start-up game on mobile business‚ and because the company intends to establish its market share; it will be utilizing the best pricing strategy
Premium Pricing Marketing