Distribution Channel of Pepsi Max

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PROJECT REPORT ON DISTRIBUTION CHANNEL OF PEPSI MAX

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GROUP MEMBERS-
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ARSHLEEN KAUR
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NISHANT SINGH
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ROMA
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SEEMA SHEKHAWAT
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SHIKHA SINGH
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TEENA KUMARI TANWAR
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Submitted to :- Mrs Ruchi Shah

company Profile

* PepsiCo entered India in 1989 and has grown to become the country’s largest selling food and Beverage Company. * PepsiCo India and its partners have invested more than USD1 billion since the company was established in the country. * PepsiCo nourishes consumers with a range of products from treats to healthy eats that deliver joy as well as nutrition and always, good taste

PepsiCo India’s expansive portfolio includes iconic refreshment beverages: * Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, * Hydrating and nutritional beverages such as Aquafina drinking water, * Isotonic sports drinks – Gatorade

* Tropicana 100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice, * Non-carbonated beverage and a new innovation Nimbooz by 7Up. * Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

* PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat, It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands and the recently launched ‘Aliva’ savoury crackers. * PepsiCo has 36 bottling plants in India, of which 13 are company owned and 23 are franchisee owned. * PepsiCo India provides direct and indirect employment to 150,000 people including suppliers and distributors.

VISION:
 PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers. “Our Goal is to nourish consumers with a range of products that deliver great taste, convenience and affordability from simple treats to healthy offerings.”

PRODUCT PROFILE- PEPSI MAX

* Pepsi Max is a low-calorie, sugar-free cola, marketed by PepsiCo as an alternative to Pepsi and Diet Pepsi.

* Pepsi Max debuted in United Kingdom and Italy in April 1993.

* In October 2008, Pepsi announced they would be redesigning their logo and re-branding of Diet Pepsi. Pepsi Max uses all lower-case fonts for name brands and Diet Pepsi Max was re-branded as Pepsi Max

* Pepsi max was launched around august 2010 in India.

* Pepsi Max television advertisements have featured the taglines "Maximum taste, no sugar" and "Don't worry, there's no sugar

* AS people in India are growing more calorie-conscious than they ever were. And the food and beverages industry is trying to get the most of it. PepsiCo India launched its global sugar-free cola brand, Pepsi Max, in India around august 2010.

* Pepsi max India is targeted more towards to the youth. The launch of this new low-calorie drink is to expand its reach to young adults in the age group of 25-35.

* It has been targeted to the urban areas because of negligible consumption in rural areas.

* Pepsi Max is available in a can & bottles, priced at Rs 15 & Rs 25. A 250...
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