Week 9 case study ING Direct Question 1: what level of the product hierarchy has ING Direct leveraged and how does this create value for both customers and the shareholders of ING Direct? ING Direct has leveraged the product from basic product to augmented product. Basic product from a bank industry is simply providing bank service through branch or call centre‚ which has meet core need of their target customer. The introduction of virtual Internet banking‚ which has exceeded the customer expect
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Direct Marketing consists of connecting directly with carefully targeted consumers‚ often on a one-to-one‚ interactive basis. Using detailed databases‚ companies tailor their marketing offers and communications to the needs of narrowly defined segments or individual buyers. Beyond brand and relationship building‚ direct marketers usually seek a direct‚ immediate and measurable consumer response. The New Direct Marketing Model Early direct marketers-- catalog companies‚ direct mailers‚ and telemarketers--
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Distinguish between the concepts of job satisfaction and organizational commitment and examine the casual relationship between them. Employee commitment gains a highly growing interest from researches. It is considered that employee commitment has an influence on organization effectiveness. It has opportunity to forecast a diversity of organizational outcomes such as decreased turnover and absence from work‚ increased job performance and organizational citizenship behavior. It was shown in several
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Product cost is the cost of direct labor‚ direct materials‚ and manufacturing overhead that are consumed to create a product. Product cost can also be considered the cost of the labor required to deliver a service to a customer. Direct Material Cost Definition: Direct material cost is the cost of materials used to manufacture a product or provide a service. Direct Labor Definition: Direct labor is production or services labor that is assigned to a specific product‚ cost center‚ or work order
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present financial information relating back from Sports Direct Annual Report 2012 alongside a brief history of Sports Direct with additional information about how the group generates revenue. Background Sports Direct is the UK’s largest sporting retailer‚ sells major third party fashion brands and licensed brands‚ leisure equipment‚ footwear and accessories such as Adidas‚ Nike‚ Reebok‚ Lonsdale and many more for a competitive price. Sports Direct manage 395 stores in the UK alone however they operate
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Free and Direct Discourse in Jane Austen’s‚ Emma Jane Austen is often considered to have one of the most compelling narrative voices in literature. Blurring the line between third and first person‚ Austen often combines the thoughts of the narrator with the feelings and muses of the focalized character. Emma is perhaps her most prominent example of free indirect discourse‚ where the narrator’s voice is often diffused into that of the characters. In the following passage‚ Emma takes on her role
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3M has been known for decades as an entrepreneurial company that pursues growth through innovation. It generates a quarter of its annual revenues from products less than five years old. 3M started life as the Minnesota Mining and Manufacturing Company back in 1902. Its most successful product - flexible sandpaper - still forms an important part of its product line but this now comprises of over 60000 products that range from adhesive tapes to office supplies‚ medical supplies and equipment to traffic
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been researching the relations between racism in America to better understand the prejudice whites mainly have on people of color (Is Racism on the Decline in America). Clearly‚ throughout time there has been “declines in expressions of prejudice‚ negative stereotyping‚ and resistance to equality by Whites” (Is Racism on the Decline in America?). While there is less direct discrimination occurring in society‚ indirect discrimination still occurs to date. Indirect discrimination refers to “discrimination
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2.2 Analyze the relationship between productivity and the cost of production. The definition of productivity is what is put out per the number of hours put in‚ or worked. For instance‚ if you make 50 cookies over 50 hours worked‚ your rate of productivity is 1 per hour. The cost of production is comprised of several factors: fixed costs; variable costs; and the total cost. The fixed costs are defined as “costs that are spent and cannot be changed in the period of time under consideration”
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(units) Selling Price per Unit Direct Materials Direct Labor Debbie 50‚000 $13.50 $4.30 $3.20 Trish 42‚000 $5.50 $1.10 $2.00 Sarah 35‚000 $21.00 $6.44 $5.60 Mike 40‚000 $10.00 $2.00 $4.00 Sewing kit 325‚000 $8.00 $3.20 $1.60 The following additional information is available: a. The company’s plant has a capacity of 130‚000 direct labor-hours per year on a single-shift basis. The company’s present employees and equipment can produce all five products. b. The direct labor rate of $8 per hour
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