Sanchez Charlotte Parré Graziella Maria Ottarda Buskerud University College TABLE OF CONTENTS: TABLE OF CONTENTS: 2 I-BACKGROUND INFORMATION ABOUT THE EVENT: 3 II- INTRODUCTION: 4 III-ANALYSIS OF THE MARKETING ENVIRONEMENT WITH TOURISM TO JUSTIFY OUR TARGET MARKET: 5 1) Competitors: 6 IV-DISCUSSION OF SEGMENTATION AND POSITIONING: 6 V-DETAILED ANALYSIS OF OUR TARGET MARKET: 7 VI-THE 4 Ps (PRODUCT‚ PLACE‚ PROMOTION‚ PRICE): 7 1) Prices: 7 2) Place: 9 3) Promotion: 10 4) Product:
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Apple Leadership Product Images & Info Press Releases Apple Reports Second Quarter Results Record March Quarter Revenue and Profit iPhone Sales More Than Double CUPERTINO‚ California—April 20‚ 2010—Apple® today announced financial results for its fiscal 2010 second quarter ended March 27‚ 2010. The Company posted revenue of $13.50 billion and net quarterly profit of $3.07 billion‚ or $3.33 per diluted share. These results compare to revenue of $9.08 billion and net quarterly profit of $1.62
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Essay on Tourism and Travel As the tourism industry’s popularity grows‚ the image of travel and tourism begins to evolve. With a simple click of the button‚ your entire week itinary to India could be planned‚ booked and paid for. Traveling is as easy as ordering a pizza. At the same time as countries start to evolve and cater to the tourism industry‚ authenticity is lost. The essence of traveling is to experience something completely different from what is at home. Now‚ tourism is molded into
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Jet2.com marketing research Marketing is the process of communicating the value of a product or service to customers‚ for the purpose of selling that product or service. Jet2.com is internet based holiday and cheap short hole flight company witch which flies from eight airports in the United Kingdom. Jet2.com marketing and press department is orientated at low cost flight advertising safety and reliability also offers bigger baggage allowance then competitor’s which you can take on board. Jet2
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TEKNOLOGI MALAYSIA FACTORS CONTRIBUTING TO PROFICIENCY IN ENGLISH AS A SECOND LANGUAGE AMONG CHINESE STUDENTS IN JOHOR BAHRU BY OOI CHOON LEAN MP061113 EDUCATIONAL PSYCHOLOGY 581225-07-5846 SUPERVISOR ASSOC PROF DR AZIZI HJ YAHAYA ii ABSTRACT There has been an ongoing debate about the importance of the English language. Employers are lamenting that new graduates these days lack communicative proficiency in English. The purpose of this study is to determine the factors which contribute
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technology has brought to the travel environment and retail operational practices. There are many advantages and disadvantages of the technology. The assignment will contain the information and examples of impacts as well as explanation how the impacts developed the retail environment. The technology has big impacts on the travel agencies. There are many positives and negatives that the technology has brought to the whole industry. The impact of technologies on travel agencies is so profound‚ that
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performance. At this moment Marriott International has around 3801 properties 660394 rooms in 74 countries and territories (http://www.marriott.com/hotel-development/real-estateinvestments.mi). The company is present in different markets in the tourism sector like: full service lodging‚ select service lodging‚ extended service lodging‚ timeshare and at one point in history they were having theme parks as well which were sold in 1984. Marriott International operates and franchises hotels under 16
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Tourism is in what is known as the ‘Tertiary Sector’ of the economy. This ‘service industry’ is one of 3 other sectors in an economy‚ the 2 other sectors are: secondary sector and primary sector. The primary sector deals with ‘extraction’ such as farming‚ fishing & quarrying. The secondary sector deals with manufacturing and construction. ‘According to the theory the main focus of an economy’s activity shifts from the primary‚ through the secondary and finally to the tertiary sector. Fourastié
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Investigating travel and tourism industry There are 8 main components of travel and tourism industry. They are : 1- Accommodation- this is the most important component in the travel and tourism industry. Accommodation may include hotels‚ guest-houses‚ lodging-houses‚ bed and breakfast‚ inns and motels. 2- Transport- a good transportation system is very important for a travel and tourism industry‚ whether people are on business‚ travelling for leisure or visiting friends and
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Discuss the factors affecting the rates of Conformity Conformity is the process of yielding to the majority influence and it has been researched for the past years by many great psychologists. However‚ evidently how much an individual conforms. Firstly dating back to the experiment of Solomon Asch-1951 whereby he manipulated Sherif’s experiment by making sure the participants’ conformity can be measured without the confounding element of ambiguity. Asch’s experiment initial experiment at the time
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