ADVERTISING MANAGEMENT LIST OF DIGITAL MARKETING TOOLS 1. Viral marketing 2. Search engine marketing 3. Online product configurations/ verifiers 4. VRM: determining navigation profiles 5. E-surveys 6. E-auctions 7. Prices digital temporization 8. Point of sale electronic management 9. Promotional ministers 10. Online coupons: e-coupons & m –coupons 11. Pod casting 12. Mobile apps -TOOLS FOR MARKETING CONTROL: E-AUDIT- 13. E- CRM 14. E- commerce portals 15. Contextual advertising
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resistant to the new ‘unsexy’ world of decreased margins in the digital space. However‚ I am completely wrong. Even though decreased margins will never be sexy‚ industry leaders like Martin Sorrell‚ CEO of WPP Group (WPPGY 49.95 ↑1.15%) (2nd largest advertising group in the world)‚ and Maurice Levy‚ Chairman and CEO of Publicis (PUB 30.63 ↑1.27%) Groupe (4th largest)‚ are embracing the digital world and are transforming their agencies into digital power houses. Publicis made major headlines recently by
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BY nikhil teja DIGITAL SIGNAL PROCESSING A signal is defined as any physical quantity that varies with time‚ space or another independent variable. A system is defined as a physical device that performs an operation on a signal. System is characterized by the type of operation that performs on the signal. Such operations are referred to as signal processing. Advantages of DSP 1. A digital programmable system allows flexibility in reconfiguring the digital signal processing operations
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Jose U. Santana 03/06/2013 Digital Music Piracy Every day people through out the world are downloading millions upon millions of digital music from the Internet illegally. Using a Peer-to-peer file-sharing program integrated in websites like 4shared.com and MEGAUPLOAD.com. As having friends in the Music Industry‚ I do believe people should not break the copyright law and instead pay the music artists for their work. Although this ongoing issue is in a way hard to control‚ record label
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technology addiction Introduction Technology surrounds us wherever we go and we are in constant with all sorts of devices without thinking how many time about their usage. This could not be truer for mobile phones and how we use them in society today. Within the last decade‚ the prevalence of cell phone ownership and usage has increased sharply. Nowadays‚ it is no longer the calls that are taking up a caller’s time‚ but the innumerable text messages being sent throughout the day. According
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Technologies for the New Generation As technology continues to grow‚ we slowly became more reliant and addicted to it. Technology was created to increase productivity but many abused it for some sort of entertainment. In the article‚ “Technology taking a toll on a reality‚” by Brit Lamm‚ she discusses the effects of modern technology. Technology improved the quality of our lives but at the same time it became an addiction and obsession. In today’s standard‚ technology has become a necessity and
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Technology and the Evolution of Communication Technology‚ driven by innovation‚ provided people with the ability to communicate with other people all over the world. Some would say this technology helped the masses to become more introverted as it has the potential to separate individuals from the neighbors across the street. The online environment was once used infrequently as cyberspace remained relatively unknown to the public. Individuals received their bills in the mail and in turn‚ wrote
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In the most simple form‚ FM digital synthesis consists of two sine waves. One is called the modulating wave and the other is called the carrier wave. The carrier wave is the only waveform that is audible. The modulating wave does just as it sounds‚ it modulates the amplitude of the carrier wave‚ and acts as a control value. The frequency of the modulating frequency controls the rate of change in the carrier wave; it controls how fast the modulation occurs in the carrier wave. And the amplitude of
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Digital media purposes * ENTERTAINMENT AND LEISURE: This is the industry which makes the largest use of digital media. Films‚ television and radio use video‚ audio and animation to tell stories and entertain. Computer games also fall into this category. Computer games are masterpieces of multimedia‚ using all aspects to create immersive environments. This industry I think makes a lot of money billions in fact because it’s in everybody’s interest‚ for example music concerts or watching the
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Commonly Used Prefixes for Units giga mega kilo milli micro nano pico femto G M k m In n p f 109 106 103 10-3 10-6 10-9 10-12 10-15 second edition CMO S DIGITAL INTE GRATE D CI RCUITS Analysis and Design SUNG-MO (STEVE) ANG University of Illinois at Urbana- Champaign YUSUF LEBLEBIGI Worcester Polytechnic Institute Swiss Federal Institute of Technology-Lausanne U McGraw-Hill.* Boston Burr Ridge‚ IL Dubuque‚ IA Madison‚ WI New York San Francisco St. Louis Bangkok Bogota Caracas Lisbon London Madrid
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