. International Marketing -- When a company identifies and fulfills need and wants of customers abroad through suitable products or services at profit for company‚ it is called International Marketing. 2. International Investment – When a company applies capital beyond home country for production and/or other functions to earn profit‚ it is called International Investment. 1. International Trade ( Foreign Trade )
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International Business Concepts 1st Concept: Sovereign Wealth Funds Sovereign Wealth Funds are investment funds controlled by governments holding great amount of stakes in foreign businesses aiming to gain profits and stimulate its national economy. Charles Ortel‚ reporting for Washington Times‚ expresses our urgency as a nation to create an American Sovereign Wealth Fund. If our government soon capitalizes $1 trillion‚ America can succeed in reaching and over passing other countries that currently
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Chapter 3 International Marketing Discuss the bases of world trade. Give examples illustrating the different bases. History and geography has a great impact on the marketing progress. We must make sure that we understand how the history of different cultures impacts and guides how they focus their marketing efforts today. There were many areas that have a strong influence on world trade that were discussed in this chapter. Similar to modern day attitudes‚ China did not start out having a
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Total No. of Pages: 03 Time: 3 Hours Maximum Marks: 75 INTERNATIONAL MARKETING (Specialization: Marketing) SUBJECT CODE – INSTRUCTIONS: i) You have to attempt the questions as per the instructions for this paper. ii) Carefully note the marks for each question. iii)
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1. What are the basic goals of marketing? Are these goals relevant to global marketing? Marketing activities represent an organization’s efforts to satisfy customer wants and needs by offering products and services that create value. These goals are relevant in virtually every part of the world; however‚ when an organization pursues market opportunities outside of its home country (domestic) market‚ managers need an understanding of additional conceptual tools and guidelines. 2. Identify and
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STUDENT ID: 2012713211 ANSWER FOR WEEKLY QUESTION CHAPTER 1. a) Differentiate between data‚ information and knowledge and provide an example to illustrate the differences. DATA | INFORMATION | KNOWLEDGE | Data is the things that are not give any specific meaning or to give explanation of some activity that happened. Example: I have the computer. | Information is the things that have specific meaning or the activity can be explained because we know the meaning or value. The data has been
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Concepts in international relations Conjuncture In decision making in international relations‚ the concept of International Conjuncture‚ together with freedom of action and equality are important elements. Decision makers must take into account the set of international conditions in taking initiatives that would create different types of responses. Systemic level concepts International relations is often viewed in terms of levels of analysis‚ the systemic level concepts are those broad concepts
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be grouped‚ who reports to whom‚ and where a decision is to be made. d. Leading: - Encourage and coordinate individuals and groups so that they work effective communication channels‚ and resolving conflicts. 3. Describe the three essential management skills that differentiate effective managers from ineffective ones. Provide a workplace example of how these skills could be used when dealing with the challenge of a workplace recession?
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MARKETING PROBLEMS IN ESTABLISHING AND MANAGING INTERNATIONAL MARKETING CHANNELS 1. The procedure used in selecting middlemen:- Identification of a middleman to handle a company’s merchandise is a major problem in managing international marketing channels. To minimize on this problem the following procedures may be used. •Productivity/volume the larger the volume he can hold the better. •Financial strength of the channel‚ the stronger the channel in terms of finances the better because
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little shopping effort. These products are purchased regularly‚ usually with little planning‚ and require wide distribution. a. Convenience b. Specialty c. Branded d. Shopping e. Unsought ____ 3. The convenience product marketing strategy includes: a. wide distribution of the product b. higher than ordinary prices c. few retail outlets other than convenience stores d. significantly lower promotion budgets e. products that are not easily substitutable ____
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