antibiotic resistant pathogens through horizontal gene transfer. Located in the bacteria are plasmids. They are independent‚ self-duplicating‚ and allow bacteria to perform new functions/generate new products. Basically plasmids help their hosts to stop the action of antibiotics and become resistant. “Gene transfer must be integral and critical to the overall survival of bacteria‚ providing a way for them to adapt to difficult conditions” (Levy 2002‚ 83). Horizontal gene transfer can occur through conjugation
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Vertical coordination: Vertical Coordination is the process of heightening economic value by more closely adjusting the links in the protein value chain through shared strategic vision‚ long-term contracts‚ economic transfer‚ and well-defined partnerships. Vertically structured‚ is like a "tall" company who have a chain of management‚ and this kind of company usually has a CEO at the top and making decisions‚ and then CEO also can delegate authority or power to lower-level managers. Companies with
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financial statement analysis are horizontal analysis‚ vertical analysis‚ and ratio analysis. The function of all three analyses is to evaluate the significance of financial statements data. Horizontal analysis function is to evaluate and compare data given by the financial statement for at least two years with in its own company. Vertical analysis expresses the amounts of the financial statements as a percentage from the amounts given on the financial statements. Vertical analysis also makes it so that
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Vertical Integration Back in 2002‚ Sony geared themselves toward a vertical strategy as reported by Rob Weisenthal‚ VP and CFO of Sony Corp. of America‚ “Under the USA umbrella‚ we undertook a number of vertical initiatives for each operating division. These have already produced significant operational streamlining and financial performance improvements.” As discussed in his release‚ Weisenthal talked about Sony Pictures Entertainment and their strategy to restructure television operations‚ where
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This passage taken from the memoir‚ The Horizontal World‚ written by Debra Marquart‚ is an excerpt that demonstrates Marquart’s indirect expression of love for the Midwest. Through her development of changing tones‚ which is propelled by diction and an appeal to ethos‚ she is able to advance her message about the unknown yet special qualities of the Midwest. Debra Marquart uses a change of tone from the beginning of the passage to its end in order to juxtapose the two contradictory perspectives
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in (2) how the strategies of the business unit should be coordinated HORIZONTAL STRATEGY – coordinates the goals and strategies of related business units; should exist in the group‚ sector and corporate level; bottom-up H strategy rarely happens (the B unit managers have the resources and influence interrelationships) Emerging new pattern of competition – among clusters of related B units Why H strategy? – Horizontal strategy should be explicit in order to identify‚ reinforce‚ and extend
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Marketing: Differences Between B2B and B2C Linicha Hunter University of Phoenix EBUS 400 E-Business Dr. Hee Lee September 27‚ 2006 Marketing: Differences Between B2B and B2C Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers ’ confidence. In today ’s society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential
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The Marketing of product and service are different A product is normally a thing that sold to people and mostly is tangible. Basically‚ the marketing of product is particularly focused on 4P’s in marketing mix namely product‚ price‚ place‚ and promotion (Ehmke & Fulton & Lusk‚ n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly‚ it is necessary for marketers to focus on the strength as
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character and has history greater than credited. Debra Marquart illustrated the history of her small town. Throughout the passage described in first person narrative by Debra‚ herself‚ explained her story of what she has seen and been told. In “Horizontal World” author Debra Marquart applies vivid imagery‚ unique diction‚ and a personal anecdote to convey the importance and uniqueness of small towns. First‚ Debra Marquart uses vivid imagery to emphasize the small details that make a town unique
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B2B vs. B2C Marketing Marketing differs between business to business and business to consumer in a few different ways the main one is the emotional experience of the buyer. The marketing programs are the same‚ which includes: events‚ direct marketing‚ internet marketing‚ advertising‚ public relations‚ word of mouth and alliance. The difference is how each marketing program is executed‚ what is said in the program‚ and the outcome. Business to Business or B2B marketing and Business to Consumer
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