The Marketing of product and service are different
A product is normally a thing that sold to people and mostly is tangible. Basically, the marketing of product is particularly focused on 4P’s in marketing mix namely product, price, place, and promotion (Ehmke & Fulton & Lusk, n.d.). The marketer needs to analyze the major demand of customers in a specific market in order to find out a product that can respond the market demand. Firstly, it is necessary for marketers to focus on the strength as well as eliminate the vulnerabilities of marketed products in order to improve products to meet customer’s demand as much as possible. Secondly, the price is an important factor in product marketing because of the price must be set to match with the purchasing power of a target group. The marketer should understand the nature price of selling products. For example, the perfume price might be high because it is considered as luxury good and the instant-noodle price might be low because of it is considered as convenience good. Thirdly, the place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, the marketer also needs to create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers and also has a different characteristics from the product (Milliman, 1997). Therefore, the service marketing is somewhat different from product marketing. The service marketing is generally used service marketing mix or 7P’s which is extended from 4P’s by adding people, process and physical evidence (Rafiq & Ahmed, 1995). It is essential for any service industry to employ appropriate staffs or people. Hiring and training a good staff will impact positively on the organization because most of customers will judge the quality of service from staffs. Therefore, a company should hire a staff that has interpersonal skills,...
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