University of Phoenix
EBUS 400 E-Business
Dr. Hee Lee
September 27, 2006
Marketing: Differences Between B2B and B2C
Marketing allows organizations to promote their products or services with the intent of maximizing their profit and gaining consumers' confidence. In today's society marketing the correct product/service can be difficult but implementing the marketing process and planning accurately can alleviate potential obstacles. This week's paper will discuss the meaning of marketing, define business to business (B2B), define business to consumer (B2C), and compare how marketing differs between B2B/B2C websites. Marketing
According to Warholic, "marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available" (Warholic, 2006, para 1). "Most people think that marketing is only about advertising and/or personal selling of goods and services. Advertising and selling, however, are just two of the many marketing activities" (Boone & Kurtz, 1998, para. 1). Marketing consist of four elements that assist with developing the market mix: product, which is the physical item or service that a company is selling, place is where and how a product is distributed and sold, promotion explains the advertising/selling part of marketing the product/service, and price defines how much the consumer will pay for the product/service. Another view of marketing according to Brian Norris," marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow, refer, upload, download, obey, reject, conform, and become complacent to someone else's products, services or values" (Norris, 2006, para. 4)....