Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity‚ Gas‚ and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits
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What is a Brand ? Brands were originally developed as labels of ownership: name‚ term‚ design‚ and symbol. However‚ today it is what they do for people that matters much more‚ how they reflect and engage them‚ how they define their aspiration and enable them to do more. Powerful brands can drive success in competitive and financial markets‚ and indeed become the organization’s most valuable assets. A brand is name‚ term‚ sign‚ symbol‚ design‚ or a combination of the above to identify the goods
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy may have boosted short term sales of Lifebuoy but it lost its brand value and credibility
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Cane toads in Australia From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search The cane toad (Bufo marinus) is an invasive species in Australia. The cane toad is the largest species in the family Bufonidae. Adult cane toads are usually heavy-built and weigh an average of up to 1.8 kg. (4 lbs.). Their size may vary from 15–23 cm.(4-9 in.) and their skin is warty. The coloration on their back and sides may vary from olive-brown or reddish-brown‚ gray‚ and yellow while their bellies
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SDM INSTITUTE FOR MANAGEMENT DEVELOPMENT MARKETING MANAGEMENT PROJECT REPORT CATEGORY- SOAP COMPANY- HINDUSTAN UNILEVER LIMITED BRAND- DOVE SUBMITTED TO: Dr. H. GAYATHRI SUBMITTED BY: (SECTION – A‚ Group-6) TABLE OF CONTENTS 1. INDUSTRY 3 1.1. INDUSTRY OVERVIEW: 3 1.2. MARKET PLAYERS UNDER FMCG IN INDIA: 2 1.3. MARKET SIZE: 3 1.4. FMCG GROWTH LADDER AND FUTURE OUTLOOK: 3 2. SOAP INDUSTRY IN INDIA 3 3. HINDUSTAN
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Introduction I am going to discuss the following topics in my report. I am going to explain the historical development of the ECCE sector in Ireland up to and including the present day. * Historical development of the early childhood care and education * Current ECCE provision by the state * Health and welfare * Equal opportunity legislation * Outline maintaining a quality ECCE environment that complies with relevant regulations and standards Main body Historical development
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therefore buy soap which contains moisturizers. Women will mainly buy them. Baby Soap E.g.: Johnson’s baby Soap This is a mild soap which will not harm a baby’s skin. It is bought mainly by mothers for their babies. Medicated soap E.g.: Dettol ‚ Lifebuoy Sometimes soap is sold to help fight acne. This tends to be bought mainly by teenagers‚ both male & female. Non-branded soap This is an economy product which is plain soap with no extra perfume added. This will probably
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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------------------------------------------------- ------------------------------------------------- EVALUATION OF EFFECTIVITY OF SOAPS AND DETEGENTS AGAINST BACTERIA BACTARIUM EVALUATION
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