Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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Brand elements analysis Brand elements analysis The market competition is very fierce so most companies are not only having one brand product; they often need to launch a new brand to develop new markets. Behind every new brand‚ there is not only a motive power from intense market competition but also is the companies’ ambitions of expand territory. New brand will not have too much influence to the companies’ original brand which means company tend to be undertake less risk. Thus it is a good
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Prepared By – Dhawandeep Singh(331) & Neena Sankhyan(325) | NMIMS The LifeBuoy Story While brands have managed to upgrade their image and evolve together with their consumers – Lifebuoy is a great example‚ having moved from a carbolic‚ sweaty association to desirable health imagery – there has been no example of a brand that has moved to the top of the pole after residing at the bottom. The relaunch of the soap in 2002‚ 2004 & again in 2006 have been turning points in its history. In 2004
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1. Introduction 1.1 Background of the study The trade atmosphere today is changing more rapidly than ever before. It is characterized by increasing competition from both domestic and foreign companies‚ a brandish of mergers and acquisitions‚ and more sophisticated and demanding customers who have great expectations related to their consumption experiences. Since services are intangible‚ heterogeneous‚ and inseparable‚ it is difficult to measure service quality objectively. So the companies have
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AIM THE AIM FOR THIS ASSIGNMENT IS TO PLAN AND CARRY OUT A PLAY ACTIVITY FOR A GROUP OF CHILDREN AGED 3 TO 4 YEARS. THE ACTIVITY I HAVE CHOSEN IS PLAY DOUGH. Title of activity Play dough RATIONALE I AM DOING THIS ACTIVITY BECAUSE IT IS A LEARNING TO HELP DEVELOPMENT SKILLS OF THE CHILD KEYS AREA OF DEVELOP UNDER THE P.I.L.E.S. DEATAILS OF SETTING I will be carrying this out in the class room setting on a Monday at free play time. At this time of the day there will be 7 staff
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Customer and Market Analysis Mark 5800 Individual Background Report Lifebuoy Student Name: Pengyu Hao Student Number: z3254977 Table of Content Chapter 1. Introduction 3 Chapter 2 – The Consumer Behavior Audit of Lifebuoy 4 2.1 Market segment 4 2.2 Product positioning 4 2.3 Pricing 4 2.4 Distribution strategy 5 2.5 Promotion strategy 5 2.6 Product 6 2.7 Customer satisfaction and commitment 6 Chapter 3 – Conclusion 6 Chapter 4 – Reference 7 Chapter 1. Introduction
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BETWEEN THEM- when we make tea‚ coffee or lemonade (nimbu paani )‚ particles of one type of matter get into the spaces between particles of the other. This shows that there is enough space between particles of matter. Similarly particles of sugar‚ salt‚ Dettol‚ or potassium permanganate get evenly distributed in water. 2. PARTICLES OF MATTER ARE CONTINUOUSLY MOVING- Particles of matter are continuously moving‚ that is‚ they possess what we call the kinetic energy. As the temperature rises‚ particles move
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THE LANGUAGE OF ADVERTISING *Lakshmanan.M.P “There are four ways‚ and only four ways‚ in which we have contact with the world. We are evaluated and classified by these four contacts: what we do‚ how we look‚ what we say‚ and how we say it.” -Dale Carnegie Abstract We are living in an era of information explosion in which advertising seems to be an indispensable building block of the media.
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1. Define the term chemotherapy. Use of chemicals for therapeutic effect is called chemotherapy. 2. Why do we need to classify drugs in different ways ? It is useful for doctors because it provides them the whole range of drugs available for the treatment of a particular type of problem. 3. How are drugs classified? (a) On the basis of pharmacological effect For example‚ analgesics have pain killing effect. (b) On the basis of drug action It is based
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CASE D-6 TIGER BALM : WORKS WHEREVER IT HURTS . Case Summary Tiger Balm – a brand that millions use worldwide for quick‚ effective relief to body aches and pains. With its unique formula or herbal ingredients derived from ancient Chinese sources‚ this topical ointment has evolved from its humble origins to become a household name in close to 100 countries. Tiger Balm was known to soothe and relieve aches and pains‚ lives up to its slogan‚ “Works wherever it hurts”. With a vision to sell and
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