Fmcg Sector

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Dissertation Report On

Buying Behaviour for FMCG

SUBMITTED TOWARDS PARTIAL
FULFILLMENT
OF
POST GRADUATE DIPLOMA IN MANAGEMENT

(Approved by AICTE, Govt. of India)

ACADEMIC SESSION
2011 – 2012

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Submitted By:
Krishn Kumar Sharma
DM-1119
Batch 2011-2013

UNDER THE GUIDANCE OF
DR. SARJUE PANDITA

AJAY KUMAR GARG INSTITUTE OF MANAGEMENT
27Km Stone, Delhi-Hapur Bypass Road,
P.O. Adhyatmik Nagar, Ghaziabad-201009

Acknowledgement

I dedicate this page to all those who have silently or actively left indelible mark on my project report, so that they may give credits which richly deserve. Talent & capabilities are of course necessary but opportunities & right guidance is two very important backups without which any person cannot climb the ladder for success. Proper guidance and direction is required in order to achieve the goal & making optimum of each & every opportunity. I am thankful from the core of my heart & express my feeling of gratitude and acknowledgement to my Project Mentor Mrs Namita Nath Kumar.. Whose constant support and faith in me always motivated me and their knowledge and brilliance has pulled me out of doldrums in this project. Mundane words are not enough to express our indebtedness towards other Faculty of AKGIM Ghaziabad” whose enormous assistance helped us in the completion of project.

Krishn Kumar Sharma
DM1119

PREFACE
Today companies must urgently and critically rethink their business mission and marketing strategies .Instead of operating in a market place of fixed and known competition and stable consumer preferences, today companies work in war zone of rapidly changing customer/competitor, new law, managed trade policy and diminishing customer loyalty.

Company considers the fact that today customer face a plenitude of product every category. Consider that customer exhibit varying and diverse requirement for product service combination and prices.

In face of their vast choices, customer will gravitate to offering that best meet their individual needs and expectation.

Therefore it is not surprising that today’s winning companies are those who succeed in satisfying their target customer .If they can’t bring something special to get market. They will not last long. The companies should be market focused and consumer driven. They pay extreme attention to quality and service to meeting and even exceeding customer expectation

Table of Content

|S. No. |Topics |Page No. | |1 |Executive Summary |01-05 | |2 |Introduction Of Company |06-36 | |3 |Research Objective |37-38 | |4 |Research Methodology |39-41 | |5 |Analysis of Questionnaire |42-56 | |6 |Findings |57-59 | |7 |Recommendations |60-61 | |8 |Conclusion |61-62 | |9 |Limitations of Study |63-65 | |10 |References...
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