HISTORY OF WHIRLPOOL CORPORATION Founded 1911 Headquarters Benton Harbor‚ Michigan‚ USA Key people Jeff M. Fettig‚ (Chairman & CEO) Michael A. Todman‚ (President‚ Whirlpool North America) Paulo F.M.O. Periquito‚ (President‚ Whirlpool International) Industry Major appliances‚ Small appliances Products Clothes washers and dryers‚ refrigerators‚ freezers‚ dishwashers‚ ranges‚ compactors‚ room air conditioners‚ microwaves ovens‚ counter top appliances. Revenue ▲ USD 18
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CASE STUDY Whirlpool Corporation Evolution of a supply chain Whirlpool Corporation is the world’s leading manufacturer and marketer of major home appliances‚ with annual sales over $19 billion‚ more than 80‚000 employees and more than 60 manufacturing and technology research centers globally. Consumers around the world enjoy Whirlpool’s innovative products marketed under Whirlpool‚ Maytag‚ KitchenAid‚ Jenn-Air‚ Amana‚ Brastemp‚ Bauknecht and other major brand names. With this varied inventory
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Case Open innovation helps Whirlpool Corporation discover new market opportunities Amy Muller and Nate Hutchins pen innovation – the practice of sourcing ideas and expertise from outside a company to stimulate or supplement internal initiatives – can promote new business opportunities when applied at all stages of the innovation process – idea generation‚ idea development and commercialization.[1] To manage the process effectively‚ each company needs to learn to understand which stages
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| Research Helps Whirlpool Keep Cool At Home | Act Local In Emerging Markets | | | | Table of Contents Introduction 3 Global Marketing Strategy 3 Why People Buy Appliances 4 The Role of Market Research 5 Key Lessons Learned 6 Summary 7 Introduction Whirlpool Corporation got its start back in November 1911 with founders Louis and Emory Upton. It was originally called the Upton Machine Company before going through a couple of name changes. The first was the change to Nineteen Hundred
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European subsidiary of Whirlpool Corporation‚ Whirlpool Europe B.V and the Slovak company Tatramat in the former Czechoslovakia. The new company of the joint venture was called Whirlpool Tatramat. This strategic alliance was the result of both internal and external environment problems that both companies were facing at the time. Whirlpool Corporation is a leading global manufacturer and marketer of major appliances and related products for use within the home. Whirlpool has a worldwide presence
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Stephanie Carlon Professor Zurawicki MKT 430 27 Oct 2014 Whirlpool Case Study 6-13. Describe Whirlpool’s global marketing strategy. Extension product strategy or adaptation product strategy? Whirlpool has adopted a successful adaptation product strategy. When the company decided to globalize‚ they realized that each market required a different set of specifications to make the product successful. In order to keep costs down and increase productivity‚ they were able to streamline the design
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MGMT915: Change Management Group Report Change at Whirlpool : An Analysis Word count (excluding references): 4000 (aprox) Abstract Over the years 1994 – 2003‚ white goods producers Whirlpool Corporation initiated and implemented changes to their business model to enable them to move from a previously engineering focused organisation to a more customer focused entity. The structure and processes they put in places has since embedded itself in the company’s culture. This report
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INTEGRATING CASE 1: Transition at Whirlpool Tatramat: From Joint Venture to Acquisition Global Business Management John Heina November 28‚ 2012 I. According to the definition‚ a Greenfield investment is a form of foreign direct investment in which a parent company starts a new venture in a foreign country by constructing new operational facilities from the ground up. With the addition of new facilities‚ most parent companies create new long-term jobs
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Integration of Whirlpool and Inland During the late 1980s and into the 1990s‚ Whirlpool Corporation aimed at reducing their number of suppliers to achieve a better competitive advantage from others in the same market. One of the main components purchased and used for products was steel. They decided the best choice was to create an alliance with one of their current suppliers. After carefully considering and answering several different questions within the company‚ Whirlpool’s attention was brought
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1. Reason for the merger and acquisitions in the US and European appliance industry: Reactive reasons: 1. International competition: International competition arises when a company from one country goes for manufacturing in other country. In US the appliance industry was highly competitive because of the domestic and foreign competition. The competitors were Korean‚ Japanese and European appliance industries. More over the appliance industries was so competitive that no single domestic manufacturer
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