History of Whirlpool Corporation

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  • Topic: Whirlpool Corporation, The Hoover Company, Maytag
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HISTORY OF WHIRLPOOL CORPORATION
Founded 1911
Headquarters Benton Harbor, Michigan, USA
Key people Jeff M. Fettig, (Chairman & CEO)
Michael A. Todman, (President, Whirlpool North America)
Paulo F.M.O. Periquito, (President, Whirlpool International) Industry Major appliances, Small appliances
Products Clothes washers and dryers, refrigerators, freezers, dishwashers, ranges, compactors, room air conditioners, microwaves ovens, counter top appliances. Revenue ▲ USD 18.907 billion (2008)[1]

Operating income USD 549 million (2008)[1]
Net income ▲ USD 418 million (2008)[1]
Total assets USD 13.532 billion (2008)[1]
Total equity USD 3.006 billion (2008)[1]
Employees 70,000 (2008)
Website Whirlpoolcorp.com

Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion, more than 70,000 employees, and more than 70 manufacturing and technology research centers around the world. The company markets Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Gladiator Garage Works, Inglis, Estate, Brastemp, Bauknecht, Consul, and other major brand names to consumers in nearly every country around the world.

After acquiring the Maytag Corporation on March 31, 2006, Whirlpool Corporation became "the largest home appliance maker in the world", prior to which Electrolux was the largest home appliance maker in the world.

Whirlpool's global and North American headquarters are in Benton Harbor, Michigan. In the U.S., Whirlpool has manufacturing facilities in Fort Smith, Arkansas; Evansville, Indiana; Iowa (Newton and Amana); Tulsa, Oklahoma; Ohio (Clyde, Findlay, Greenville and Marion); and Cleveland, Tennessee. Contents

* 1 Chronology
* 2 Diversity
* 3 Trivia
* 4 Major brands
* 5 References
* 6 External links

Chronology
Year Event
1911 Louis, Frederick and Emory Upton founded the Upton Machine Company and began to produce electric, motor-driven wringer washers. Federal Electric ordered 100 machines, but a gear failed in the transmission of them. Louis Upton immediately replaced them at no cost to Federal Electric, who was so impressed with Upton's ethics, they immediately doubled their order. 1916 Sears, Roebuck & Co. began selling Upton manufactured machines under the "Allen" brand, one for $54.75 and a deluxe model for $95. 1929 Upton merged with Nineteen Hundred Washer Company from Binghamton, NY, taking the name Nineteen Hundred Corporation. 1942 Nineteen Hundred Corporation began converting all of its factories for war production. 1946 Nineteen Hundred Corporation begins manufacturing appliances for John Inglis and Company of Canada. 1949 First top-loading automatic washer sold manufactured for sale under Sears' brand. 1950 The Nineteen Hundred Corporation was renamed as the Whirlpool Corporation, and sold its first top-loading automatic washer sold under the Whirlpool brand. 1951 Establishment of the Whirlpool Foundation, a philanthropic arm of Whirlpool Corporation. 1955 Acquires Seeger Refrigerator Company and RCA's air conditioner and cooking range lines including ownership of RCA's Estate brand name. Company changes its name to Whirlpool-Seeger Corporation and began using the RCA-Whirlpool brand name until the mid-1960s. Whirlpool acquires appliance division from International Harvester Company. 1956 Opened a 100-acre (0.40 km2) administrative center in Benton Harbor, MI. 1957 The RCA Whirlpool Miracle Kitchen was introduced with an estimated 15 million television viewers. The company changed its corporate name back to Whirlpool Corporation. 1962 Won NASA's contract for the development of the feeding and waste systems for Project Gemini. 1967 Introduced a 24-hour helpline.

1968 Surpassed $1 billion in annual revenues.
1978 Surpassed $2 billion in annual revenues.
1986...
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