Marketing Foundations Professor: Vernette Sinaise Nandy Nedd 1. A Marketing plan is defined as a plan to identify and then meet consumers’ requirements. NIVEA FOR MEN developed its marketing plan after doing a market research. Two pieces of data that NIVEA used when preparing its marketing plan to re-launch NIVEA FOR MEN are: a. Past performance data of NIVEA FOR MEN in the UK to see how the brand was performing and the promotion they used and who was buying the product‚ they were able
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the ’NIVEA for Men’ case study 1. Describe the ’Nivea for Men’ product range. Nowadays‚ Nivea is a famous brand of skin & beauty care in the world. The range of men’s products was launched in 1980 with an aftershave balm. This first product without alcohol (which irritate the skin) becomes quickly successful. After that‚ to develop new products‚ the company interested itself to the consumers’ needs‚ which was the protection of the face after shaving. It’s from there that Nivea for Men expended
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Edition 13 Nivea : The use of the marketing mix in product launch Answer sheet 1. What is a consumer-led product? When the customer dictates the product market orientated. 2. NIVEA does market research‚ what are the two types of research? Primary and Secondary research 3. What are the advantages and disadvantages of both types of research and give examples? Primary e.g. questionnaires accurate but slow and expensive to collect. Secondary e.g. survey data out of date
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Nivea VS Vaseline Introduction Due to Metro sexual trend‚ product for men is growth very fast in the last 2-3 years. Not too many companies invested in this market until the first quarter of 2007 Beiersdorf‚ leader of men’s lotion market see the opportunities to invest in this market segment and to promote themselves as a fresh lotion for men‚ called “Nivea for men”. It helps dry skin of men to become smoothly and healthy skin. After entry of Beiersdorf‚ Unilever followed into this market
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Study #8: NIVEA NIVEA‚ one of the largest skin and face care brands in the world‚ was established in 1912 and introduced to the German markets. Germany has long been a center for skin care and cosmetics‚ and NIVEA was the leader and has continued to be one of the most recognized products in the market. With its brand image based on its products being clean‚ fresh‚ and natural it has become a timeless product recognized by its blue tin and white type face. Its first introduced NIVEA Crème in
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01_Introduction Beiersdorf is the international skin care company behind the leading NIVEA Sun 21651_NIVEA brands NIVEA‚ ELASTOPLAST‚ ATRIXO and EUCERIN. Over the past 10 years the company has grown rapidly in the UK by developing a balanced and well managed portfolio of brands. A brand portfolio should consist of a range of products which support each other‚ irrespective of which categories they operate in. The NIVEA range includes product types ranging from female face and body products to men’s
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Brand Nivea 1911: Nivea Creme introduced in the German market by Beiersdorf. 1912-1970 : Introduced a range of products under Nivea brand maintaining a mono-product philosophy. Nivea Creme remained the company’s premier product 1970-1993 : Extended the Nivea brand from the limited range of to a full range of skin care and personal care products 1993 onwards: Change in Senior Management leads to IMC philosophy. Product Mix Question 1 What is the brand image
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Sebastián Gómez Nivea For Men Marketing Case Study May 18‚ 2014 1. What is the difference between product range and product mix? Product range refers to the different types of products within one category. For example‚ in the category of soft drinks there are products like Coca Cola‚ Sprite‚ Mountain Dew etc… In the other hand product mix refers to the different categories that are sold. For example‚ fruits‚ soft drinks‚ candy etc… 2. How would the increase in marketing awareness affect
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Situational Anaylsis: External Environment:pestal trend‚ 5 forces. Competition: Political and legal analysis: The Nivea brand and its product FaceWipes will not face any major political or legal issue as such. We hope to sell the product in accordance and conformance to the UAE laws. All prohibitive ingredients will not be utilized in preparing the product. Other than that the cosmetics industry is not subject to a lot no political constraints and legal regulations. Economic Factors:
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I. INTRODUCTION A. The Company The Nivea brand is one of the most recognised skin and beauty brands in the world. Nivea now extends to a wide range of products from facial wash‚ deodorant and shower products. In 1980‚ NIVEA FOR MEN was launched and it was a hit. In 1993‚ Nivea For Men developed a fuller range of male skin products. This changed the mind of men who doesn’t use these products. The company research proved that men mainly wanted products that will protect their skin after shaving
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