between CSR communication‚ identity‚ image and reputation. 31 8.6 Preliminary conclusion 31 9.1 The perfect identity - Aaker’s brand identity planning model 34 9.2 A framework for CSR communication (SKC) 37 10. Apple inc. – The most admired company in the world (LMP) 41 11. Apple and CSR (SKC) 43 11.1 Apple’s current CSR situation 43 12. Apple’s brand identity (LMP) 49 12.1 Apple’s mission statement 49 12.2 Brand-as-product 50 12.3 Brand-as-organisation 52 12.4 Brand-as-person 53 12
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Traits Approach to Leadership Traits Approach to Leadership The traits theory of leadership focuses on the traits of an individual‚ stating that certain traits are found in leaders and not in those who are not leaders. This theory points out that certain personal characteristics are found in those who lead‚ and not in those who do not. The theory states that an individual must have a certain set of traits in order to be a good leader. (Robbins‚ S. P.‚ & Judge‚ T. A. pg 377) Traits associated
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Leadership Traits Although research has shown that the presence of specific traits alone do not ensure successful leadership‚ it has been proven that successful historical leaders share certain key traits. According to Shelley Kirkpatrick and Edwin Locke‚ “leaders do not have to be great men or women by being intellectual geniuses or omniscient prophets to succeed‚ but they do need to have the "right stuff" and this stuff is not equally present in all people” (Kirkpatrick & Locke‚ 1991‚ p. 12)
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Advertising and Marketing for Apple Inc in the UK Marketing plan for Iphone 5s in October 2013 Using Apple’s historical promotional technique Word count: 2813 Student NO.: Group: Executive Summary This paper seeks to develop a marketing plan for Apple Inc. new product‚ iPhone 5s
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Apple Inc. has long been a leader in the consumer electronics industry. Apple’s success has lead to fierce rivalries from competitors wanting a piece of the growing industry. Two of Apple’s most notable rivalries are with Samsung and Google. It is worth noting that for the majority of Apple’s existence‚ Microsoft had been seen as their biggest competitor. Although Microsoft is still a competitor‚ Samsung and Google’s successful entry into mobile consumer electronics has left Microsoft lagging behind
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(Douglas‚ 1995). Remember that trait theorist Gordon Allport (1961) described cardinal traits as personality characteristics that are ubiquitous and highly influential in an individual’s personality and that dominate the individual’s day-to-day actions. When we consider Carpenter and similar others filled with hatred and aggression (like Ted Bundy)‚ it seems clear that these are cardinal traits‚ defining characteristics of their personalities. For trait theorists‚ traits like aggression are part
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Trait Approach By Javier Mauricio Alfonso LDR/531 ORGANIZATIONAL LEADERSHIP Facilitator University of Phoenix September 22‚ 2012 TRAIT APPROACH Leadership is one theme in the field of business‚ is widely discussed and studied. In today ’s world continually covering aspects of leadership‚ especially in relation to the nature and behavior of good leaders‚ and the structure and characteristics of the organizations
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Apple Inc. is the largest publicly traded company in the world by market capitalization. Overtopping ExxonMobil by some $60 billion‚ (CNN‚ 2012) as well as the largest technology company in the world by revenue and profit‚ worth more than Google and Microsoft combined. (Appleinsider.com‚ 2012)Fortune magazine named Apple the most admired company in the United States in 2008‚ and in the world from 2008 to 2011.All these facts caused my interest in studying in Apple Inc.’s backgrounds‚ financial data
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From Failure to Success Since its inception in 1976‚ Apple Inc. has been largely successful and has experienced incredible expansion. Technological innovation‚ appealing product lines‚ and a focus on superior customer service have all contributed significantly to the growth that Apple has enjoyed over the years. Even the strongest companies experience major missteps as seen by Apple’s Power Mac PC supply chain disaster of 1995. Despite the detrimental consequences at the time‚ this disaster led
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Chapter 2. [ 15 Marks] Questions 1: How would you describe McDonald ’s business strategy? What are the foundations of its competitive advantage? Answer: McDonald’s business strategy is a specialization strategy. The organization is built on a foundation that gives it a competitive advantage and a business strategy that is consistent‚ flexible‚ and specialized. McDonald’s niche market is people. According to the case study‚ people are the company’s most important asset and its success depends on
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