12 Distribution Channels and Logistics Management 12.1 The nature of distribution channels Why are marketing intermediaries used? Why use intermediaries? Means giving up some control over how and to whom products are sold – They are used because they have greater efficiency in making goods available to target markets – Contacts‚ experience‚ specialization‚ scale of operation – N-to-M direct selling‚ N-to-1 + 1-to-M through channel – Producers make narrow assortments in large quantities
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A Study of Effectiveness of Channel Distribution in Best Cotton Mill PVT‚ Ltd -Tirupur. DISTRIBUTION CHANNEL If managed properly‚ distributors provide access to customers that can determine a supplier’s reach‚ revenue‚ and long-term growth potential. Companies with productive channel relationships stand to increase sales‚ reduce operating costs‚ and improve customer reach. Importantly‚ effective distribution channel management delivers benefits to all players in the value chain
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attributed to the impact of new media technologies. This communication revolution is‚ in fact a succession of three overlapping technological stages that have taken place during the last 150 years (Zia‚ 2003‚ p.1). Encyclopedia Britannica (1986) describes cable television that generally‚ a system that distributes television signals by means of coaxial or fibre optic cables. The term also includes systems that distribute signals solely via satellite. Cable television system originated in United States
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choosing distribution channels. Keegan and Schlegelmich (2001) explained that distribution channel can be considered as the method which is used for enterprises putting products into the market for consumers to use. The traditional distribution channel goes from supplier‚ manufacturer‚ distributor‚ wholesaler and retailer (Frazier‚ 1999). Indirect and direct are two different types of distribution channels (Wilkinson‚ 2001). According to Silva (2008)‚ “Well-chosen channels constitute a significant
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Four Characteristic of Good Customer Service By Good customer service is what every company strives for when you talk about customer service. But what is really good customer service in general‚ honestly speaking. Today I would like to share with you‚ what I think is good customer service that I have come across in my everyday life. Now you’re probably wondering what I’m talking about‚ in simple terms; its taking care of the customer through empathy. When I work on
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logistics when dealing with downstream channel members. Therefore increasing their rewards for doing business with the supplier and becoming difficult to imitate. In turn‚ channel members make markets and are the faces of their producer to those markets. Question 4: "We should not deal with powerful suppliers. They are sure to abuse us‚ after they use us". Debate this statement‚ often heard in the meeting rooms of distributors and sales agents. As the usual channel conflict is a zero sum game where
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The Fashion Channel Case Analysis Ruoyu Wen Marketing Fundamentals Prof. Joan Crooker Summer 2015 The Fashion Channel Case Analysis The Fashion Channel was founded in 1996 by two entrepreneurs. It was a successful cable TV network. It was the leader of fashion channels. However‚ at present‚ it faced other channels’ challenge like CNN and Lifetime. The founder and CEO Jared Thomas wanted to make some change to keep the channel’s lead position. The senior vice president of marketing Dana Wheeler had
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JetBlue: Delighting Customers Through Happy Jetting JetBlue is relentlessly focused on making sure that every customer experience lives up to the company slogan‚ “Happy Jetting.” At JetBlue‚ customer well-being is ingrained in the culture. The discount airline has focused on providing niceties that are simply not the norm when it comes to commercial air travel. Things like more legroom‚ comfortable leather seats‚ gourmet snacks‚ LCD entertainment at every seat‚ and free e-mail onboard. These things
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Customer service Customer feedback cards- customers fill in feedback cards about the customer service from the company. Customer questionnaires- customers who call the company are asked to do a questionnaire about the customer service they have experienced‚ what they did well and what could be improved. These will then be given to the management within monthly meetings to be discussed and make appropriate changes. Informing future developments- based on the comments from the customers GSK can
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proportion. The combination of different forms of promotion is called the promotional mix. These are advertising‚ personal selling‚ public relations‚ sales promotion‚ direct marketing Presentation and promotion of ideas‚ goods‚ or services by an identified sponsor. Examples: Print ads‚ radio‚ television‚ billboard‚ direct mail‚ brochures and catalogs‚ signs‚ in-store displays‚ posters‚ motion pictures‚ Web pages‚ banner ads‚ and emails A process of helping and persuading one or
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