Promotional Channels

 Why do we buy the television we watch, the cars

we drive, the food we eat, the clothes we wear and even the toothpaste we use?

 We buy them as a result of promotion  Promotion is a form of persuasive

communication, or getting others to do what you want them to do.  Its function is to inform consumers about a service and influencing them to buy that service. In this case promoting AIESEC as student society and organization.

 To achieve desired sales results, entrepreneurs must

consider all forms of promotion and decide which ones should be used and in what proportion.
 The combination of different forms of promotion is

called the promotional mix.
 These are advertising, personal selling, public

relations, sales promotion, direct marketing

 Presentation and promotion of ideas, goods, or

services by an identified sponsor.  Examples: Print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, motion pictures, Web pages, banner ads, and emails

 A process of helping and persuading one or more

prospects to purchase a good or service or to act on any idea through the use of an oral presentation.  Examples: Sales presentations, sales meetings, sales training and incentive programs for intermediary salespeople, samples, and telemarketing. Can be faceto-face selling or via telephone.

 Media and non-media marketing communication are

employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability.  Examples: Coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, exhibitions and t-shirt advertisements.

 Paid intimate stimulation of supply for a product,

service, or business unit by planting significant news about it or a favorable presentation of it in the media.  Examples: Newspaper and magazine articles/reports, TVs and radio presentations, charitable