Describe Three Different Sources Of External Data
Customer service Customer feedback cards- customers fill in feedback cards about the customer service from the company.
Customer questionnaires- customers who call the company are asked to do a questionnaire about the customer service they have experienced, what they did well and what could be improved.
These will then be given to the management within monthly meetings to be discussed and make appropriate changes. Informing future developments- based on the comments from the customers GSK can improve their service to receive more business. Internally produced and internally used
Sales Have weekly sales meetings to report the level of sales, returns and new accounts opened within the week Updating knowledge The sales team will update the other members of staff of their knowledge about the sales. Internal
Marketing They …show more content…
Describe 3 different sources of external data that are mentioned in the case study
• The human resources contacted the local council on external data supply about current labour market information so that they knew what skills people had as well as education for employment.
• Office of national statistics- They received information on statistics to get trade industry information.
• Trade journals such as TES for teachers, the grocer, cater supermarket and convenience store.
2. Explain the difference between primary and secondary data being sure to give an example of the medium of data that GSK might have access to (e.g paper based or online/www).
Primary data is data which you have collected by yourself such as questionnaires and secondary data is data which you have received from someone else such as other businesses, books, and internet.
GSK accesses secondary data by the office of national statistics so that they can receive external information to see whether the local information correlates with the local data.
3. Explain how and why secondary market research data might be less reliable than primary
Customer questionnaires- customers who call the company are asked to do a questionnaire about the customer service they have experienced, what they did well and what could be improved.
These will then be given to the management within monthly meetings to be discussed and make appropriate changes. Informing future developments- based on the comments from the customers GSK can improve their service to receive more business. Internally produced and internally used
Sales Have weekly sales meetings to report the level of sales, returns and new accounts opened within the week Updating knowledge The sales team will update the other members of staff of their knowledge about the sales. Internal
Marketing They …show more content…
Describe 3 different sources of external data that are mentioned in the case study
• The human resources contacted the local council on external data supply about current labour market information so that they knew what skills people had as well as education for employment.
• Office of national statistics- They received information on statistics to get trade industry information.
• Trade journals such as TES for teachers, the grocer, cater supermarket and convenience store.
2. Explain the difference between primary and secondary data being sure to give an example of the medium of data that GSK might have access to (e.g paper based or online/www).
Primary data is data which you have collected by yourself such as questionnaires and secondary data is data which you have received from someone else such as other businesses, books, and internet.
GSK accesses secondary data by the office of national statistics so that they can receive external information to see whether the local information correlates with the local data.
3. Explain how and why secondary market research data might be less reliable than primary