Scope of Sunsheetal Heat Reflective Paint in Dairy Market

India is the leading milk producing country in the world with a production of about 110 million ton per annum. The leaders of milk procurement in India, Anand Co-operative society followed by Nestle often face a scarcity of milk supply to meet their national and global demands particularly in summers. The major reasons for the less supply during the summers were analyzed and the study coined a term known as “Heat Stress”. Heat Stress is correlated to both ambient temperature and humidity level. Within the temperature range of -13ºC - +25ºC known as thermal comfort zone, the animal comfort is optimal, with a body temperature between 38.4ºC and 39.1ºC. Once the temperature goes beyond the thermal comfort zone cattle reduces feed intake, which has a negative impact on production of milk with a dramatic decrease ranging from 3 to 20 percent.
The major reason that causes heat stress in cattle is the poor infrastructure of the cattle shed along with the improper amenities provided for preventing heat stress. This report is basically to understand the problems associated with Heat Stress and to provide a profitable solution by the application of Sunsheetal® a heat reflective paint.

Secondary Data
Secondary data means data that are already available i.e., they data which has been used have already been collected and analyzed by someone else. When the researcher utilizes secondary data, then he has to look into various sources from where he can obtain them. In this case I have certainly not confronted problem that are usually associated with the collection of original data. Secondary data may either be published data or unpublished data.

The earliest paint factory in India dates back to 1902, when Shalimar Paints, Colour & Varnish Company, A Pinchin Johnson unit, was established at Calcutta. Growing industrialization, expansion of the railways and introduction of electric power a couple of years earlier had all kept business confidence soaring