Service Marketing Lecture 1 Maija Rökman Introduction KATMAA13 is number of Service Marketing (5 ECTS/op) Visiting Lecture Tue 18th September PhD Nina Mesiranta Books: Grönroos Christian Service Management and Marketing‚ 2nd ed. 2002 Service Management and Marketing‚ 3rd ed. 2007 Gummesson Evert Total Relationship Marketing‚ 2nd ed. 2002 History of Service Marketing * 4 P’s of Philip Kotler * Change of paradigm in marketing theory. What is the forthcoming (грядущая) one?
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Services that Colleges Should Provide To ensure students’ success‚ colleges should provide online classes‚ good counseling service‚ and 24-hour access to the library. Nowadays‚ many students have to work to cover for the college fees‚ which makes non-traditional student online class beneficiary for it gives the students a chance to learn in their own time. The online course provides flexibility regarding schedule. For instance‚ if a person works during daytime‚ s/he will not be able to attend regular
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Assignment 1 1. The security industry is there to represent businesses by means of preventing and detecting crime and other unauthorised activities‚ preventing or reducing loss‚ waste or damage‚ monitoring safety risks‚ and dealing with identified risks. Prevention‚ weather preventing crime‚ loss‚ damage or any unauthorised activities can be achieved in a number of way’s‚ such as fitting CCTV/Electronic security measures as a deterrent or employing manned guards. Other effective ways of preventing
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various tax issues (1) John Smith ’s Tax Issues: (a) How is the $300‚000 treated for purposes of federal tax income? Applicable Law & Analysis: The issue is to determine how the $300‚000 fee that John received is to be treated for Federal income purposes. Code Sec. 61(a)(1) of the Internal Revenue Code ("IRC") states that the general definition of gross income is "all income from whatever source derived‚ including (but not limited to) the following items: compensation for services‚ including fees
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Exam I -REVIEW-CH 1-4Exam I -REVIEW-CH 1-4 Student: ___________________________________________________________________________ 1. If Chrysler raises the prices of its new models of pickup trucks by 4 percent and General Motors and Ford follow by raising prices by a similar amount‚ then this is evidence of A. a monopoly. B. an oligopoly. C. pure competition. D. monopolistic competition. E. supply and demand. 2. Because the US government regulates business to ensure competition and protect
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INSIGHT MKTG305-1202A-06 MARKETING MANAGEMENT 3/28/2012 Abstract This document discuss how marketing plans helped make a product or service successful and how decision in marketing plan could take you to failure among the differences between the help provided by marketing plan and the decision taken that lead to failure. MARKET ANALYSIS AND INSIGHT Introduction Marketers must learn to do solid research in support of upcoming projects. I will provide a fast definition of marketing plans
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E1. Describe three different types of settings which provide care and education for children in your area. Statutory – Primary School Voluntary – Youth Network Private – College E2. Describe how each of the settings identified in E1 aims to support children and their families. Statutory (Primary School) The quality of support‚ guidance and care provided for pupils and their families is strength. The head teacher provides dedicated leadership. In a relatively short period of time he has developed
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our August 1-1 meeting. I want to take a minute to further address the points you mentioned as well as the other areas discussed at this meeting. First I’d like to say thank you for you acknowledgement of my successful effort in being to work on time since our last discussion. I’d also like to thank you for your acknowledgement in my improvements with my core work. Time and Attendance; Work Schedule; Punctuality During this meeting we discussed my attendance and how it can impact the group.
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1 Risk Chapter and Its Management Multiple Choice 1. The major types of business risk include all of the following except: A price risk B diversification risk C pure risk D credit risk Answer: b Type: K 2. Credit risk is a. : the risk that a firms borrowers will not make promised payments. b. the risk that a firm will not be able to get credit from lenders c. the risk that a firm will not have sufficient funds to make payments to their creditors d. the risk due to changes in
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Assessment activity 1.1 Terms of Reference The aim of this report is to describe the different types of business organisation that operate in the UK. This will include a comparison between a Limited Company and a Charity in terms of their ownership‚ aims‚ sectors of activity and main stakeholders. For the report‚ I have chosen to investigate Sainsbury’s and RSPCA. Procedure In order to find the information‚ I used the following methods: Internet – http://www.google.co.uk The organization Website
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