Nike 1. Family‚ Household and reference groups 1.1. Reference groups Reference groups are the most important groups to marketers since they affect behavior and purchasing (Rice‚ 1997).Value-expressive influence is one form of reference group influence (Solomon ‚ Bamossy ‚ Askegaard and Hogg‚2006) in which “The individual sometimes feels that it would be nice to be like the type of person that advertisements show using a particular brand”.(Solomon‚ Bamossy‚ Askegaard and Hogg‚2006 p.351).Following
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Deontology and Accounting Ethics Amanda Dunn Liberty University Introduction Body 1 Ethical Systems Description 1 Deontological 2 Utilitarian 2 Ethical Systems Evaluation 1 Organizational Culture of Accounting 2 AICPA Professional Code of Conduct 3 Utilization of a Deontological System Conclusion Introduction No man can be certain beyond a shadow of a doubt how he will react in any given situation. One can know how he would hope to react; however‚ until
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PESTEL analysis of Indonesia | October 3 2009 | SUBMITTED TO: MR. SUNDERASAN SUBMITTED BY: Hitesh GoyalNirupan ChakravarthiSainath.V MBA 12 and PGPRM-9 | | Introduction: Indonesia is one of the largest countries in South-east Asia‚ between the Indian Ocean and the Pacific Ocean which contain mainly mountainous and covered with rain forests‚ swamps and consists over 13000 islands. Jakarta is the capital of Indonesia. Indonesia declared its independence on 17th August 1945 from Japan but
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PAPER WORK: POVERTY IN INDONESIA By: Nur Shahida Binti Ramli 011211133128 PANCASILA AND CIVICS EDUCATION INTERNATIONAL CLASS PROGRAM FACULTY OF MEDICINE AIRLANGGA UNIVERSITY 2012 ABSTRACT Indonesia is said to be the forth largest nation where the statistic of poverty among the people is relatively high. Poverty is defines as living without basic necessities like clean water‚ proper nutrition‚ healthcare‚ education‚ clothing and shelter. The statistics
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Deontology Deontology steps in where utilitarianism fails‚ utilitarianism fails in the idea that there are absolutely morally forbidden actions. But‚ in reality‚ even the worst actions are not always wrong‚ given extreme circumstances. Deontology is all about duty and moral laws. For instance‚ if a person does a good act‚ and it has a good outcome‚ from a utilitarianistic view‚ this person was right. However‚ in deontological view‚ this person is only right if the decision was made or action
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------------------------------------------------- Music of Indonesia The music of Indonesia demonstrates its cultural diversity‚ the local musical creativity‚ as well as subsequent foreign musical influences that shaped contemporary music scenes of Indonesia. Nearly thousands of Indonesian islands having its own cultural and artistic history and character.[1] This results in hundreds of different forms of music‚ which often accompanies dance and theater. The musics of Java‚ Sumatra‚ Bali‚ Flores and
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man and Phil Knight‚] and officially became Nike‚ Inc. on May 30‚ 1971. The company takes its name from Nike (Greek Νίκη‚ pronounced the Greek goddess of victory. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚ Nike Blazers‚ Air Force 1‚ Nike Dunk‚ Air Max‚ Foamposite‚ Nike Skateboarding‚ and subsidiaries including Brand Jordan‚ Hurley International and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008‚ and previously
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According to deontology‚ actions is considered moral or immoral based on the adherence to duties‚ or rules It is described as “duty” from the word “deon” from Greek (CVP‚ p.10). The thing that determine what "right" is its settlement with a moral standard based on this theory is the rightness part of the action have to be greater than the good of it. Deontology got its foundations from Immanuel Kant. Kant’s theory is considered deontological for numerous reasons. Starting off‚ Kant states that in
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Management” NIKE Introduction- The company was founded on January 25‚ 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight‚ and officially became Nike‚ Inc. on May 30‚ 1978. Nike markets its products under its own brand‚ as well as Nike Golf‚ Nike Pro‚ Nike+‚ Air Jordan‚etc. Nike is the leading maker of athletic shoes‚ equipment and apparel. Nike products cover a broad range of sports including basketball‚ football‚ running and soccer. Sneakers made by Nike are sold for $40-$200
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Study on the advancement in business line for NIKE company 1.0 Introduction : Nike‚ Inc. is an American multinational corporation that is engaged in the design‚ development‚ manufacturing and worldwide marketing and selling of footwear‚ apparel‚ equipment‚ accessories and services. The company is headquartered near Beaverton‚ Oregon‚ in the Portland metropolitan area‚ and is one of only two Fortune 500 companies headquartered in Oregon. It is one of the world’s largest suppliers of
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